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Norms and why we follow them

Social and cultural norms are the behavioural expectations or rules within a society or group. There are numerous ways that they operate in our day to day lives. Every society, …

Shared behaviour

We look at how humans follow a set of social cues about how best to behave—social norms. They are the behavioural expectations (or rules) in a group.

Introducing System 1 and nudges

How do we use nudges to move from default behaviour, and are they always positive? Behavioural scientists have generally (albeit not universally) focused on changing behaviour through harnessing the automatic …

Norms and why we follow them

Social and cultural norms are the behavioural expectations or rules within a society or group. There are numerous ways that they operate in our day to day lives. Every society, …

Shared behaviour

We look at how humans follow a set of social cues about how best to behave—social norms. They are the behavioural expectations (or rules) in a group.

Introducing System 1 and nudges

How do we use nudges to move from default behaviour, and are they always positive? Behavioural scientists have generally (albeit not universally) focused on changing behaviour through harnessing the automatic …