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Stakeholder mapping and analysis

Stakeholder mapping and analysis exercise

We have spoken already about ensuring your initiative centres around people, with a focus on their direct needs. Now is an opportunity to put that into practice by developing your situation analysis with a focus on mapping key stakeholders.


Reflect on the previous step, which scoped the people you wish to engage, the need you wish to address, resources required, the specific characteristics of your group and any assumptions.

This next stage reflects on all the stakeholders involved in your project and how to best engage with them.

By the end of this activity, you will have produced:

  1. Stakeholder analysis matrix
  2. Stakeholder overview with specific characteristics
  3. Initial situation analysis (response to questions)

Use the workbook below to introduce you to these tools and practice the analysis techniques. This is the second stage of your situation analysis, with a third more detailed stage introduced next week. Stakeholder analysis will enable you to develop your advocacy plan in the final week.

Screenshot of handout Stakeholder and situation analysis in detail
This workbook provides more detailed information about how to develop your knowledge of the local context. It walks you through conducting a situation analysis (pdf).
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