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Theories of competitive advantage

Competitive advantage is the basis for superior performance and can be obtained when an organisation develops or acquires a set of attributes.

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Competitive advantage is the basis for superior performance and can be obtained when an organisation develops or acquires a set of attributes or executes actions that allow it to outperform its competitors. In other words, a competitive advantage allows firms to enhance their profits while enhancing the value for their customers.

This scenario can occur because the firm is able to deliver the same benefits as competitors but at a lower advantage total cost, or delivers benefits that exceed the competitors’ products.

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Strategic Business Planning

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