Marketing plan (USP, segmentation and positioning)

Watch the video and then summarise what you have learned.

Marketing is the action or business of promoting and selling products or services, including market research and advertising. The main purpose of marketing is to attract new customers and maintain the relationship with existing ones. The process of interaction between customer and marketers presents the dialogue between them and assumes the exchange of values.

A marketing plan is defined as a business document outlining the marketing strategy and tactics. It is used to describe the methods of applying marketing resources to achieve marketing objectives, including segmenting markets, identifying the market position, forecast market size, and plan viable market share within each market segment.