Welcome to the course

This short course will introduce you to current definitions of marketing, the evolution of marketing and the concepts of marketing strategy, objectives and planning.

Your task

What do you expect from this course and what would you like to achieve by the end? Share your thoughts in the comments below.

Checking your progress

When you reach the end of a step and have understood everything, select the ‘mark as complete’ button. This will update your progress page and will help you to keep track of which steps you’ve done. Any steps you’ve completed will turn blue on your ‘to do’ list.

You can check your progress page by selecting the icon at the top of the step. There you’ll see what percentage of the course steps you’ve marked as complete.