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Learning with Coventry University

Coventry University believes that a good student experience is central to learning at a world-class standard.
© Coventry University. CC BY-NC 4.0

Coventry University believes that a good student experience is central to learning at a world-class standard.

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We aim to provide an online learning experience that’s engaging, dynamic and carefully designed to ensure the best possible chance of student success.

Every one of our online courses meets the same high academic standards as our more traditional face-to-face courses and offers easy access to a comprehensive network of student support.

This is the first short course in the Marketing Strategy program, which forms part of our online Master of Business Administration (Marketing) degree.

The full program is made up of 10 weeks of study (five two-week short courses), taught on FutureLearn, followed by an assessment – details of which can be found on the program pages.

In addition to the courses in FutureLearn, students enrolled on the full program also have access to live tutorials, student support sessions and further study resources and services.

Your task

Introduce yourself to your educators and fellow learners and share why you have chosen to study this course with us.
© Coventry University. CC BY-NC 4.0
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Strategic Marketing: Marketing Orientation and the Marketing Planning Process

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FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education