Learning with Coventry University
Coventry University believes that a good student experience is central to learning at a world-class standard.
We aim to provide an online learning experience that’s engaging, dynamic and carefully designed to ensure the best possible chance of student success.
Every one of our online courses meets the same high academic standards as our more traditional face-to-face courses and offers easy access to a comprehensive network of student support.
This is the first short course in the Marketing Strategy program, which forms part of our online Master of Business Administration (Marketing) degree.
The full program is made up of 10 weeks of study (five two-week short courses), taught on FutureLearn, followed by an assessment – details of which can be found on the program pages.
In addition to the courses in FutureLearn, students enrolled on the full program also have access to live tutorials, student support sessions and further study resources and services.
Your task
Introduce yourself to your educators and fellow learners and share why you have chosen to study this course with us.
Strategic Marketing: Marketing Orientation and the Marketing Planning Process
Strategic Marketing: Marketing Orientation and the Marketing Planning Process
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