Skip main navigation

Reflection on the course

We have now reached the end of this short course.
We have now reached the end of this short course.

You should now understand the term ‘marketing’ in its current management usage, know about the evolution of marketing, understand marketing planning and objectives and be aware of the different generic strategies. You should also have understood the principles of game theory as relevant for decision making.

Your task

Write a 250-word summary on your main takeaway for this week. This could be a blog, a Word document or handwritten notes. Completing notes on what you have studied is good practice whether you are joining us just for this short course alone or the full module.
To help you reflect on your learning, we’ve added a list of the readings presented throughout this short course to the downloads section below. Please note, if you are not a Coventry University student, you may not have access to all the readings listed.

Details will be in the first activity of the next short course.

© Coventry University. CC BY-NC 4.0
This article is from the free online

Strategic Marketing: Marketing Orientation and the Marketing Planning Process

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now