Skip main navigation

New offer! Get 30% off one whole year of Unlimited learning. Subscribe for just £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

Welcome

Find out what we'll be covering this week.
Last week, we looked at marketing orientation and planning.

This week focuses on marketing planning, setting objectives and developing strategies, as well as the reasons why they are necessary for successful marketing. We’ll also look at different types of strategies and how they can be developed.

" "

Your task

What are you most looking forward to exploring this week?

© Coventry University. CC BY-NC 4.0
This article is from the free online

Strategic Marketing: Marketing Orientation and the Marketing Planning Process

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now