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Find out what we'll be covering this week.
© Coventry University. CC BY-NC 4.0

Last week, we looked at marketing orientation and planning.

This week focuses on marketing planning, setting objectives and developing strategies, as well as the reasons why they are necessary for successful marketing. We’ll also look at different types of strategies and how they can be developed.

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© Coventry University. CC BY-NC 4.0
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Strategic Marketing: Marketing Orientation and the Marketing Planning Process

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