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Welcome
Find out what we'll be covering this week.
Last week, we looked at marketing orientation and planning.
This week focuses on marketing planning, setting objectives and developing strategies, as well as the reasons why they are necessary for successful marketing. We’ll also look at different types of strategies and how they can be developed.
Your task
What are you most looking forward to exploring this week?
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Strategic Marketing: Marketing Orientation and the Marketing Planning Process
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Strategic Marketing: Marketing Orientation and the Marketing Planning Process
