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Welcome
Find out what we'll be covering this week.
© Coventry University. CC BY-NC 4.0
Last week, we looked at marketing orientation and planning.
This week focuses on marketing planning, setting objectives and developing strategies, as well as the reasons why they are necessary for successful marketing. We’ll also look at different types of strategies and how they can be developed.
Your task
What are you most looking forward to exploring this week?
© Coventry University. CC BY-NC 4.0
This article is from the online course:
Strategic Marketing: Marketing Orientation and the Marketing Planning Process
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This article is from the free online
Strategic Marketing: Marketing Orientation and the Marketing Planning Process
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