Skip main navigation

Case study: Immersive Afrobeats

Watch this video to learn about Adiba's immersive afrobeats event
6
<v ->One of the projects that I launched last year</v> was called Immersive Afrobeats, and it was all about exploring augmented reality and music. And in this case I launched a party that loads of people could join around the world and show up using an Instagram filter. So you got an invite to the party and you had a list of filters you could select. There was one representing Nigeria, one representing Ghana. And for some of the people joining the party, this was the first time that they had seen filters like that.
40.2
They were used to playing with all kinds of different filters, but this was kind of, building some for the community who have been underserved in that capacity, but also including other people by also giving them another kind of filter to engage with. And then you take a picture with that filter, you tag us, and you then showed up on the screen whilst I was DJing. So it was kind of like, in real time, people appearing as the party was going on. And if you imagine being in lockdown, listening to a lot of live streams, it also gave people a sense of connection because they could see other people joining and they could discover lots of new music.
83.7
And I feel like everyone was included because they had a filter that represented them or the movement, but it was also just a fun thing that brought people together.

In this video you will hear about Adiba’s project Immersive Afrobeats – an interactive DJ Livestream exploring themes of afro-futurism, isolation and augmented reality via Instagram filters.

What aspects of this project showcased good diverse innovation? Did this project spark any ideas for you? Share your thoughts in the comment section below.

References:

  1. Immersive Afrobeats Vol 2 – Small groove!
This article is from the free online

Supporting Diverse Innovation

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education