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The importance of trust in innovation

Why does trust matter in innovation? Watch this video to find out.

“People have been screaming about their feelings for years because of the experiences they’ve had, and what people want to feel is not a new technology solution; they just want to feel like they’re being cared for” – Alex

In this video, Nathan and Alex talk about the role of trust in tackling social issues and supporting innovation. Nathan shares how frustrating it can be for communities when they are not being heard, and nothing is being done to address inequality, especially when their families fought for certain rights over generations. He explains that leaders who follow through on their commitments gain trust, but this needs to happen over time and be an ongoing focus.

Alex discusses his work at Comuzi on improving access to information on Covid-19 for Black communities in the UK. He shares that a lack of trust in the healthcare system has also built over generations and that you can’t build a quick fix product or service to regain that trust.

How did you feel watching this video? How do you think trust plays a role in the ways you engage with products and services? Share your thoughts in the comments below, and take a moment to read and respond to your fellow learners.

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