Case study: Meet amazing fashion

A new fashion business called Amazing Fashion is flourishing and has started to source raw materials and manufacture in Bangladesh and India.

Popular for it’s fashion, it is also gaining a following for its quest to go sustainable/ethical. But being a sustainable business is not just about the product. It’s about human, social, economic and environmental sustainability. The next generation of suppliers and retailers have the motivation to give it a try, and endeavour to make it work.

Activity

Now that you have learnt about Amazing Fashion, think about their approach to business. Based on what you’ve learnt about the different types of sustainability, identify what type/s of sustainability you think Amazing Fashion most closely represents and why.

Write your thoughts in the Comments area.