Case study: Meet amazing fashion

In 2014, Amazing Fashion opened its stores in Melbourne. This small company designs and sells the latest must-have accessories, mainly leather shoes and bags. Recently, they started manufacturing in Bangladesh and India. Their focus is on promoting the next big thing. Tapping into designs that followed the European launches has peaked to create a fast growing business. They’re out there with e-commerce and social media too and share regular updates on their blog. But at the same time, they’re doing a lot of communication on the ground in India and Bangladesh, trying to do things better. Industry is watching them. And prominent industry leader Style Guru, is blogging that Amazing Fashion is a real influence in the fashion industry.

So what makes them get all this attention? Yes, it’s the shoes. But it’s also because they’re trying to build an ethical business. We’re going to follow them on their journey and see how they go.