Rural tourism
Rural tourism may encompass many different activities. The only seeming commonality between the various activities now seems to be that they do not or cannot take place in the urban environment.
Tourism that focuses on actively participating in a rural lifestyle. It can be a variant of ecotourism. Many rural villages can facilitate tourism because many villagers are hospitable and eager to welcome (and sometime even host) visitors. Agriculture is becoming highly mechanized and therefore, requires less manual labor. This trend is causing economic pressure on some villages, which in turn causes young people to move to urban areas. There is, however, a segment of the urban population that is interested in visiting the rural areas and understanding the lifestyle. This segment in the tourism industry has been rapidly growing in the past decade, leading to rural tourism becoming not just a good business prospect, but a genuine vacation trend.(Information Resources Management Association, 2014, p. 197)
… a commercial enterprise at a working farm, ranch, or agricultural plant conducted for the enjoyment of visitors that generates supplemental income for the owner.(University of California, 2019)
…refers to the tourist activity that is developed in rural regions through small units of familial or cooperative character, aiming at the creation of additional employment and income among the local population.(Lantitsou, 2017)
…rural tourism enterprises do not necessarily occur on a farm or ranch, or at an agricultural plant, they do not generate supplemental income for the agricultural enterprise.(University of California, 2019)
Your task
Do you know of examples where rural tourism has really worked, creating a thriving destination area as well as meeting the demands of tourists? Discuss your answers, and your reasons, in the comments.
Further information
References
Lantitsou, K. (2017). Alternative tourism forms: The example of drymia in eastern macedonia – Thrace District. Management of Environmental Quality: An International Journal, 28(3), 368-383. https://locate.coventry.ac.uk/permalink/f/1ea4mrv/TN_emerald_s10.1108/MEQ-02-2015-0019
Information Resources Management Association. (2014). Hospitality, travel, and tourism: Concepts, methodologies, tools, and applications: Concepts, methodologies, tools, and applications. (Three Volumes edition). IGI Global.
Donny, S., & Mohd Nor, N. (2012, September 3-5). Community-based tourism (CBT): Local community perceptions toward social and cultural impacts [Conference presentation]. 1st Tourism and Hospitality International Conference, Kuala Lumpur, Malaysia.
University of California (2019). What is Agritourism? http://sfp.ucdavis.edu/agritourism/factsheets/what/
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