This week, we will learn ‘K-platform economy and super apps (Naver and Kakao)’.

The learning objectives are as follows:

Contents

• The Global Digital Economy
• The Growth of South Korean Web Culture and Economy
• The Emergence of Super apps in South Korea

Learning Objectives

• Explore the unique characteristics of South Korean web and economy
• Understand the impact of indigenous portals on the global digital economy
• Learn about the rise of super apps in South Korea and their effect on consumer goods and services