DELIVERING THE TRANSMEDIA STORY
The story itself and the way of delivering the story are both very important.
The story itself and the way of delivering the story are both very important. Most of you have probably had an experience similar to the following. You heard a very interesting story and go off to share it, but the reaction you get is rather indifferent. It is clearly an interesting story, in your opinion, and you are physically somewhere else but sharing it as it is, but you get a totally different reaction than what you expected.
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