Course: Transmedia Storytelling

Experiencing bricolage content As transmedia users move fluidly among various forms of media, they transcend the experience of any single platform. Also, users actively engage personally with content through various …

In this video I talk about participation by collective intelligence. These are important parts of the background of media storytelling, and as I mentioned before they have only become possible …

The term “transmedia storytelling” is already widely used in certain business circles today. The concept is relatively simple, an embodiment of the storytelling that occurs through multiple forms of media, …

Now let’s consider marketing aspects of transmedia. Transmedia marketing has become a very important phenomenon, and many argue that this will drive the future of the content industry.

Story In transmedia marketing strategy, it is necessary to have a core story crafted for a certain audience, as well as a narrative universe that can be flexibly franchised through …

In this video I talk about how to design transmedia content using the analogy of house-building. This is not about adding rooms one by one. Instead, this is about having …

There are two central elements necessary for properly understanding the concepts of transmedia and transmedia storytelling: textuality and multi-modality (Kim and Kang, 2013). Radical textuality refers to instances where multiple …

Transmedia storytelling becomes possible when the work produced meets professional production standards and is connected across fields in a meaningful way. The creative process of transmedia storytelling is achieved through …

In this example I talk about “The Last Supper” by Leonardo da Vinci. Endless stories stem from it, most likely because the piece is highly approachable: We all know the …

Continuing on from our last session, I’d like to give you another example of developing a core idea from a classic to transmedia storytelling. Classical music and art, or anything …

The above image shows the cover of what could be called Korea’s first bestseller, Madame Freedom (1954), by Jeong Bi-seok. At a time when Korean society was gradually becoming acquainted …

The original story of Peter and Wendy was created in 1902 by Scottish author J. M. Barrie. It was a fairy tale that, employing the OSMU model, was adapted as …

We have already talked about transmedia storytelling focusing on film, and now we will look at examples of literary work. The Harry Potter series is frequently brought up as an …

This network of intertextuality has also been seen in the wake of the now-famous Transformers (transforming robot) toys that, after being introduced to the market, eventually became part of a …

Although The Matrix series is best known for its three feature-length live-action films, the story and characters have been adapted into an animated film and a PC and online game, …