Skip main navigation

New offer! Get 30% off one whole year of Unlimited learning. Subscribe for just £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

The new paradigm for arts and creativity

The media convergence brought new paradigm for arts and creativity.

In this video I talk about how, with new opportunities for active participation, consumers have started to give meaning to content, which in turn has begun incorporate and reflect what consumers want. Consequently, media consumers are starting to cast suspicion on the rules and standards that are demanded by experts and specialists, exposing the need to reestablish such standards.

Please watch the video and add your comments to the discussion.

This article is from the free online

Transmedia Storytelling

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now