The differentiation of transmedia storytelling

In this video I talk about how discontinuity has become a feature of modern society, and it is the role of creators and consumers to fill in the blanks and keep the content flowing. So while an online article is rich with breadth, online comments left by readers may be ten times longer than the article itself. In the past, the paper was more important than its small annotations, but now the reverse holds true. Do you agree?