The elements that make up a world
A Transmedia World
As evidenced by the screenwriter quoted above, Jenkins shows that today’s world move beyond their characters and stories, focusing instead on the design process of the imaginary world. The imaginary world encompasses every aspect of the story. Although plot- and character-centered narratives still exist, all other aspects within the imaginary world now merit further exploration. Put simply, everything within the imaginary world now has the potential to evolve into its own story.Antoni Roig insists that when a transmedia narrative is adapted to another medium, it still needs to be contextualized within the same imaginary world. transmedia worlds and the contents of imaginary worlds have different underlying meanings, but can be viewed as related to one another. An imaginary world with a solid framework, for example, can lead to other “spinoff” worlds in multiple ways. The economic potential of such a process is virtually limitless, resulting in a business model that can be seen as a driving force of cultural industries in the twenty-first century (Heo Man-uk, 2013, 342). It is through this process that transmedia worlds find themselves proliferating through multiple mediums.When I first started out, the story always came first. Because you couldn’t make a movie without a good story. When a series was made, you first established the characters. Because you couldn’t have a continuous set of stories without good characters. Now, however, you build the imaginary world first. Because to allow multiple characters to thrive in multiple stories through multiple forms of media, you need a solid imaginary world. (Convergence Culture, 169)
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