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Modelling individual behaviour

In this video we discuss why modelling human behaviour is interesting and why it is challenging to make them more realistic.

Why on earth should we replicate humans in computational models, whilst there are actually almost eight billion real people we can study? And indeed, in the social sciences a lot of experimentation takes place to learn about how we – as humans – make decisions, change our mind and perceive the world. And probably you have been filling in polls and surveys, that all add to the knowledge social science has about preferences and opinions of different people.

In this video we discuss why it is interesting to model human behaviour, and what the challenges are in going from a simple optimising model towards more realistic behavioural drivers and processes.

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Decision Making in a Complex World: Using Computer Simulations to Understand Human Behaviour

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