The modelling of norms

In this video we discuss the normative sensitivity of people and how to model that. It is being explained that people are heterogeneous concerning their sensitivity for norms. Moreover, similarity and reputation of other people play an important role in their social influence.

Clothing is very visible and therefore in many situations there are norms on what to wear on some occasions. Can you mention examples of where you follow a norm on clothing? Do you also have examples of where people were unaware of the norm, resulting possibly in an awkward situation?