Skip main navigation

New offer! Get 30% off one whole year of Unlimited learning. Subscribe for just £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

The modelling of norms

In this video we discuss the normative sensitivity of people and how to model that.

In this video we discuss the normative sensitivity of people and how to model that. It is being explained that people are heterogeneous concerning their sensitivity for norms. Moreover, similarity and reputation of other people play an important role in their social influence.

Clothing is very visible and therefore in many situations there are norms on what to wear on some occasions. Can you mention examples of where you follow a norm on clothing? Do you also have examples of where people were unaware of the norm, resulting possibly in an awkward situation?

This article is from the free online

Decision Making in a Complex World: Using Computer Simulations to Understand Human Behaviour

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now