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Fashion Case Study Activity: The Sustainable Sequin Company and Michelle-Lowe Holder

Case Studies in Fashion and Upcycling
Fashion upcycling models

In this activity, we ask you to identify a fashion Upcycling company and share with your fellow learners the name of the company and what you think are the different componentes of their business model (problem/solution and impact).

Here are a couple of examples from the United Kingdom:

Case 1: Michelle Lowe Holder An unbelievably talented and interesting woman, she is an artist & maker who uses the body as a canvas to create unique and artisanal pieces. Her art utilises both modern and heritage techniques with mixed materials and a sustainable approach – each collection evolves from one another, led by a concept refined and developed through the craft. Discover the story of Michelle Lowe Holder.

This is an additional video, hosted on YouTube.

Case 2: The Sustainable Sequin Company A company that recycled plastic sequin in the United Kingdom. Discover the story of The Sustainable Sequin Company.

This is an additional video, hosted on YouTube.

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Upcycling: From Green Ideas to Starting a Business

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