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Business Model Canvas

Apply the Business Canvas Model
A Business Model Canvas Figure

Your business model is an integrated view of your entire organisation, bringing together your social model, strategy and operational plans. These components form the ‘engine’ of your organisation, with your vision and mission providing the context of what you do. A business model describes how an organisation creates, delivers, and captures value.

A good way to keep your business model front and center in your mind is by using a Business Model Canvas. This simple, one-page sheet asks you key questions like what’s your revenue stream, what are the key partnerships you’ll need to forge, and what resources are vital to your operation. You might even use a Business Model Canvas several times in the process, as elements are bound to change as you refine your idea and move toward implementing it (see pdf documents and an explanatory video of the Business Model Canvas below).

Steps

1) Read Business Model Canvas: Key Definitions and watch the video given in the resources below. These will guide you through the different sections of the Business Model Canvas.

2) Print out a Business Model Canvas.

3) Sit down and start to fill out the sections of the Business Model Canvas. When you fill it out the first time, expect for there to be holes. It’s okay not to know exactly how everything will work.

4) You may need to leave some columns blank, do research or reflect on them, and then come back and fill them out.

5) When you’re done, go test those assumptions in the outside world and revise the Canvas with what you learned.

If you don’t have a business idea, apply the Business Canvas model to one of these organisations:

Case 1: Sealand Sealand make upcycled bags built to last a lifetime. Sealand is based in Cape Town, a dramatically beautiful city in South Africa where oceans and mountains vividly meet.

This is an additional video, hosted on YouTube.

Case 2: Smetumet Smetumet is an upcycling company based in Slovenia. They focused on slow living, re-purposing everyday objects into new and exciting things. Discover the story of Smetumet.

This is an additional video, hosted on YouTube.

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Upcycling: From Green Ideas to Starting a Business

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