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Redesigning value

In a linear economy, little consideration is given to post-use. Value is often generated by selling goods to users, and those goods are rarely seen again. In a circular economy, …

Three principles of the circular economy

All systems have “rules” around which they evolve, and all parts of the system work within these. The circular economy relies on three principles, each underpinned by design: Eliminate waste …

A Good Disruption

Watch this short film featuring Martin Stuchtey from SystemIQ. He outlines some of the problems our linear model has helped to create, then proposes solutions. What is your response to …

Understanding the butterfly diagram

Rather than take the throughput approach of the linear economy, the circular economy has more of a ‘metabolistic’ approach, inspired by the model of a natural system. In it, materials …

What is the circular economy?

A systems approach applied to our economy would work continually towards strengthening and regenerating the system, rather than degrading it. All resources, such as materials and energy would be treated …

Meet the team

I’ve worked at the Ellen MacArthur Foundation for ten years, working on many learning programmes in a variety of contexts. I really enjoy creating learning experiences, and I’m fascinated by …

What is the linear economy?

As you may have realised, most ‘stuff’ that surrounds us is made, sold, used and then disposed of in a similar pattern. For a considerable period of time, the global …

Introduction

Imagine how the phone or computer you are reading this on was produced: raw materials were extracted and processed, then assembled and packaged before being stocked in the store from …

Momentum is building

Why is there a growing interest in the circular economy? In this short video, we look at a handful of reasons why that might be the case. Tell us what …

Designing policies

There are multiple aspects to the design of products, services and systems fit for a circular economy: design of the product/service/system itself, design of the business model, design of the …