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Causal mechanisms

One common belief is that emotions contrast with reason: we say someone is being emotional when we believe they are acting unreasonably. But progress in behavioural science and neuroscience has …

Mapping out emotions

Affect is how psychologists refer to emotions. We all know that emotions can have a powerful influence on us, so it is important to understand them fully. The most basic …

What’s the SALIENT checklist?

Behavioural scientists have assimilated the robust findings in priming studies into the SALIENT checklist, which stands for Sound, Air, Light, Image, Ergonomics, Nature, and Tint. We have covered examples for …

Changing emotions

Changing emotions has long been known by advertisers to have powerful effects on behaviour. There are a wide range of studies that show how affect can be used to influence …

Changing emotions

Changing emotions has long been known by advertisers to have powerful effects on behaviour. There are a wide range of studies that show how affect can be used to influence …

Causal mechanisms

One common belief is that emotions contrast with reason: we say someone is being emotional when we believe they are acting unreasonably. But progress in behavioural science and neuroscience has …

Mapping out emotions

Affect is how psychologists refer to emotions. We all know that emotions can have a powerful influence on us, so it is important to understand them fully. The most basic …

What’s the SALIENT checklist?

Behavioural scientists have assimilated the robust findings in priming studies into the SALIENT checklist, which stands for Sound, Air, Light, Image, Ergonomics, Nature, and Tint. We have covered examples for …