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The ‘six weapons of influence’

‘50% off.’ ‘Must finish today.’ ‘Only 3 left.’ Recognise these? These are examples of persuasion in action. Persuasion is powerful. Research shows that more than 90% of our decisions are …

How to cope with customer service

Customer service and support is an integral part of eCommerce. How can you create a customer service plan? No matter what industry you’re in, you’re being measured against the best …