eCommerce metrics and KPIs: the path to profit
Part and parcel of eCommerce is managing the performance of the website and creating the right key performance indicators. Metrics are needed in eCommerce – just like any walk of …
Course: Creating and Measuring Success in eCommerce
The ‘six weapons of influence’
‘50% off.’ ‘Must finish today.’ ‘Only 3 left.’ Recognise these? These are examples of persuasion in action. Persuasion is powerful. Research shows that more than 90% of our decisions are …
Step-by-step guide to working with influencers
How should we choose an influencer for our eCommerce Store? Is Kim Kardashian the right choice? Read on to find out why Kim might not be your first choice! While …
How to cope with customer service
Customer service and support is an integral part of eCommerce. How can you create a customer service plan? No matter what industry you’re in, you’re being measured against the best …
The nuts and bolts of getting orders to customers
Order, pick, pack and ship – these four little words might not mean much to you, but they mean everything to your customer experience! Getting the product to your customer …