Course: Introduction to Fashion Brand Marketing and Retailing

Most retailers sell new fashion merchandise; however, a number of retailers rent or sell previously worn and/or previously owned fashion merchandise. Rental and resale fashion retailers are a growing category …

Off-price retailers specialize in selling national brands, designer collections, or promotional goods at discount prices. Off-price retailers are those that buy merchandise at low prices, carry well-established (including designer) brands, …

We have followed fashions products from their design through their production and marketing. The next stage is the distribution to the ultimate consumer. As discussed last week, as well as …

While sales promotions and merchandising are traditional methods of promoting merchandise, they have been elevated through the internet in order to target customers more effectively and provide a better user …

As introduced in the Product Design and Manufacturing Processes in the Fashion Industry course, fashion brands create a sample line, a set of samples for the line(s) being presented to …

Fashion trade shows function as a showcase for professionals within the industry to exhibit their work, demonstrate products and discuss the latest trends and movements within the fashion world. Trade …