Course: Research and Prepare: Understand eCommerce Customers, Products, and Propositions

As we started to explore in the previous steps, a customer persona is a fictional profile of a typical customer or a cluster of customers who exhibit similar patterns relating …

Effective product pages immediately convey the value of your products. They show potential customers what a product looks like, tell them what it feels like, and give them a call …

Having a good review of a product or a great Trustpilot score on a product page – even on the checkout page – can have a really positive impact on …

Every bit of online ‘real estate’ counts on an eCommerce store. The first part of the digital shelf that matters is the homepage. The homepage: the main ‘page’ of your …

There are two ‘shelves’ today when we shop – and the ‘digital shelf’ is where online shoppers find and discover products. We all know the shelf in our local shop. …