Percy Melvin Makete


A diligent energetic person who is often in pursuit of new challenges, a believer of constant personal development.I have grown to love and appreciate the art of sales and marketing.

Location South Africa



  • Informative and knowledge enriching from the program. Thanks.

  • Strategic leadership is the ability to anticipate, envision, maintain flexibility and empower others to create strategic changes as necessary.

    Strategic Leaders are responsible for establishing a process by which decisions are made. This process is critical to organizations because it can hinder or facilitate goal execution, job satisfaction, and overall...

  • She has transformed the company's retail and online stores. According to the CEO Tim Cook, " She has inspired and energized our teams over the past five years"

    She left on purely personal grounds and to pursue other professional interests.

  • We had 6 Members in BATSA, the South African leadership team.

    1. Managing Director- the executive head of a company.
    2. Human Resource Director- heading human personnel
    company finance.
    3. Marketing Director- heading sales and marketing plans.
    4. External and Corporate Director- responsible for all internal company and external relation with a central...

  • Leadership is a process of social influence, which maximizes the efforts of others, towards the achievement of a goal.

    What makes a good leader.
    An effective leader has a shared vision aligned with core values and understands what it will take to reach their team goals. They inspire, manage, and support their teams to work creatively and confidently toward...

  • The Ansoff Matrix, called the Product/Market Expansion Grid, is a two-by-two framework used by management teams and the analyst community to help plan and evaluate growth initiatives. In particular, the tool helps stakeholders conceptualize the level of risk associated with different growth strategies.

    The Ansoff Matrix designed the growth grid way back in...

  • Coca- Cola
    Market Penetration: (EXISTING Market, EXISTING Product)
    This strategy involves an attempt to increase market share within existing industries, either by selling more products to established customers or by finding new customers within these markets – typically by adapting the ‘Promotion’ element of the Marketing Mix.

    Product Development:...

  • Coca-cola is in the quadrant market development, entering new markets with existing products. Coca-Cola already operates in 200 nations however, there are certain territories and regions in these nations that the company does not operate in. It can geographically expand into these markets with the help of the various products of the company.

    Grab is in the...

  • How can we ensure the strategic direction is in line with the vision of an organisation?

    1. Understand the business' mission, vision, strategy and goals. ...
    2. Determine where and how learning will impact the achievement of business goals. ...
    3. Document the learning and development plan. ...
    4. Validate the alignment of the learning and development...

  • I am looking forward to business strategy analysis and how strategic leadership is important in driving business growth.

    Not really, what I have learned is the success of nearly any business in the world depends on the strategy it follows and how effective this strategy is

  • In the BCG matrix, market growth and market share of the products (0r services) of a company are compared to each other. This allows a product or company to determine whether they should invest in a product or de-invest or even stop the product altogether.

  • Noted.

  • Noted

  • Russia's invasion of Ukraine. Black swan.

    Russia's invasion of Ukraine has triggered seismic repercussions: a fast-moving refugee crisis, unprecedented sanctions against a major economy and a shakeup of global relationships, including a reinvigorated NATO.

    Russia and Ukraine are major commodities producers, and disruptions have caused global prices to...

  • 5G network in my country

    In recent years, South Africa has made the most progress among African countries regarding the 5G technology.

    But it appears South Africa’s 5G network might be in trouble. But before that, here’s the backstory.

    In March 2020, the deadly coronavirus brought the world to a standstill as it swept through cities. Countries were...

  • Yes, the matrix still remains relevant today for organisations but with some important tweaks. A Changing Business Environment Since the introduction of the matrix, conglomerates have become less common and the business environment has become more dynamic and unpredictable.

    For example, Samsung is a conglomerate consisting of multiple strategic business...

  • The BCG matrix can be related to the product life cycle pattern; introduction phase, growth phase, maturity phase, and decline phase.

    In a balanced product portfolio, the success progression is from new product to star, and then to cash cow, where the product should remain as long as possible until it inevitably regresses to dog status.

  • Market share is the percent of total sales in an industry generated by a particular company. Market share is calculated by taking the company's sales over the period and dividing it by the total sales of the industry over the same period. This metric is used to give a general idea of the size of a company in relation to its market and its competitors. The...

  • Company B, because after 15 years, it will be worth an average of 40 percent more than company A. it continually evaluates the performance of business units, acquires and divests assets, and adjusts resource allocations based on each division’s relative market opportunities.

  • The widely accepted theory of corporate strategic planning is simple: using a time horizon of several years, top management reassesses its current strategy by looking for opportunities and threats in the environment and by analyzing the company’s resources to identify its strengths and weaknesses. Management may draw up several alternative strategic scenarios...

  • Noted. Thanks.

  • Industry- Tobacco industry

    British American Tobacco

    Annual Report$file/BAT_Annual_Report_and_Form_20-F_2020.pd.

    Phillip Morris International

    Philip Morris International is leading a transformation in the tobacco industry to create a smoke-free future, and ultimately replace...

  • The risks of diversification.

    Going overboard with diversification can lead to complications, increased risks, and, lower returns. Over-diversifying portfolios or Diworsification, as explained by Peter Lynch, occurs when you invest in way too many assets and bring a higher possibility of risk to your portfolio. Over-diversification happens when the number...

  • Discussion of why Foster’s diversification (wine and beer) was not successful.

    One of the reasons for Foster's acquisitions was that it thought it could realize economies of scope from the sharing of resources/capabilities. They thought that both operational relatedness and activity sharing would easily develop. It is clear that Foster's did not have a real...

  • Interesting, Thanks.

  • 1. Low-level diversification: 5M Security Services Limited is an example of a firm with little diversification as its primary focus is on the 'security guards market'. Kellog is an example of a dominant business firm because its major sales come from breakfast cereals' and 'snack foods.

    2. Moderate to high level of diversification: Procter and Gamble is an...

  • 1. The Virgin Group have a huge range of about two hundred strategic business units ranging from airways to cola, and makeup to publishing.

    The Virgin Group's investment portfolio is diversified across multiple asset classes and geographies with majority and minority investments in listed companies, private companies, venture capital and real estate in both...

  • A multinational conglomerate is a company that owns other companies or businesses in at least one country other than its own—the one where it's headquartered.

    A corporation formed by the acquisition by one firm of several others, each of which is engaged in an activity that generally differs from that of the original. Examples are General Electric and...

  • Apart from increasing firm performance, another theoretical benefit of mergers & acquisitions is business diversification, whereby firms can minimize business risk by increasing the number of affiliated entities. However, diversification does not always lead to synergy or business efficiency.

    by having synergy, trust, collaboration, and ultimately and...

  • Definitely, There is an obvious difference between business strategies at the domestic versus the global level. Local or domestic business strategy occurs within a country or geographical area. As soon as an organisation operates beyond a country's borders, a different situation occurs, and the problems encountered require the organisation to adapt its...

  • Noted.

  • Good to Go

  • Conducting business in foreign markets is achievable if the business is flexible enough to work within the local laws and regulation guidelines.

    When pondering if international expansion is right for you, consider these four factors:

    Culture. The cultural difference can determine whether the business is successful or not. ...
    If the product or service...

  • Firms typically approach international marketing cautiously. They must analyze the market opportunity as well as their internal capabilities to determine which approach will be the best fit. Often businesses start with a lower-risk strategy and progress to other strategies involving additional investment and risk and additional opportunity after they have...

  • The reasons for success and failure of strategic alliances.

    Failures/ challenges of strategic partnership

    1. The ability to identify, quality, or secured introduction
    2. Lack of governance
    3. The absence of an owner leads to several problems in developing a successful partnership.
    4. Align on win-win outcomes, and agree on resourcing and...

  • Informative piece of reading.

  • Market Size:
    Nike’s top-line growth in 1H17 was fueled by strong performances in its international markets.

    Return on investment:
    Japan and Greater China were the best-performing territories and recorded revenue increases of 26% and 14% YoY (year-over-year), respectively.

    Economies of scale:
    Growth in sales in Nike’s foreign markets far outpaced...

  • Why do we need to enter an international market?

    Branching out into international marketing can help your business adapt to changing business conditions and take advantage of technological improvements while expanding your business.

    1. Diversified Income Stream.
    2. Technology Reaches Customers in More Places.
    3. Adapting to Demand Fluctuations.

  • key challenges faced by foreign investors in China.

    1. Market access. Local distribution networks, buying habits of local consumers, and regulatory requirements can make China a very difficult market to access.

    2. Consumer preference.
    3. Bureaucracy.
    4. Governmental challenges.
    5. Intellectual property.
    6. Competition.
    7. Labour.
    8. Human...

  • Critical key factors for successfully entering the international market are:

    1. Obtaining economies of scale, larger markets imply longer manufacturing runs that lower the organisation's unit cost per product.

    2. Creating global brand name association, international brand names have the advantage that their product range will be accepted globally.


  • Porter's five forces help to measure the threat of new entrants, the threat of substitution, supplier bargaining power, and buyer bargaining power. All of these will sum up to provide the competitive rivalry of the industry.

    The big drawback is the tendency to try to use the five forces to analyze an individual company, versus a broad industry, which is how...

  • Strategic plans may involve changing the mission statement to reflect a new direction of the organisation.

    Porter's Five Forces is a model that identifies and analyzes five competitive forces that shape every industry and helps determine an industry's weaknesses and strengths.

    1. Potential of New Entrants Into an Industry:
    A company's power is also...

  • 1. Cost leadership strategy is an integrated set of action taken to produce goods or services with features that are acceptable to customers at the lowest cost.

    2. Differentiation strategy is an integrated set of actions taken to produce goods or services that customers perceive as being different in ways that are important to them

    3. Focused cost...

  • 1. Low Price and Low Value: West Pack.
    It’s a great place to buy party supplies, such as decorative goods, gift bags, wraps, paper plates, cups, etc. After the party, you would prefer to throw them anyway.

    2. Low Price: SaFair.
    SaFair, airlines offered the lowest airline fares, giving it the leverage it needed over other airlines

    3. Hybrid: Ikea has...

  • In the past, most cigarette brands ( Camel and Dunhill) advertisements were glamorous and off high value, which lead to both brands being associated with a high level of leaving. Today there is a complete burning of tobacco products advertising (above the line), which results in the perceived value of the product dropping.

  • Reviewing peers always gives a clear understanding and in-depth understanding as compared to one's assignment . This helps to tackle the questions better going forward and improve where one lacks.

  • TK Maxx
    TK Maxx first launched in the UK in 1994 and in the last twenty years has expanded across Europe with stores in Ireland, Germany, Poland, Austria, and The Netherlands. The UK customers can also shop online at Homesense stores can be found in the UK and Ireland.

    Poundland's is a British variety store chain founded in 1990,...

  • Business-level strategies examine how firms compete in a given industry. Firms derive such strategies by executives making decisions about whether their source of competitive advantage is based on price or differentiation and whether their scope of operations targets a broad or narrow market.

  • The vision speaks to the organization's purpose and why it's important for the organization to exist. Forming a strategic vision should provide long-term direction, delineate the organizational activities to be pursued and the capabilities the organization plans to develop and infuse the organization with a sense of purposeful action.

    A vision statement is...

  • British American Tobacco South Africa, mission statement: We will build leadership by becoming the benchmark supplier to all our customers at wholesale and retail level in regional and local markets for tobacco products.

    The firm since is consistently failing to supply and distribute its products to customers as stated according to its mission statement....

  • Coca Cola's mission statement is "to refresh the world in mind, body and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference"

    The mission statement defines what an organization does and includes tangible goals which the organization strives to accomplish, though it is long.

  • We find several instances where companies are continuously tested according to their mission and vision statements.

    Huawei South Africa was recently locked in a dispute with the South African labor department for not complying with the rules and regulations governing foreign companies' leadership deployment in South Africa. Huawei South Africa had to pay a...

  • An effective mission statement must be a clear, concise declaration about your business strategy.

    A mission statement of British American Tobacco :
    Is to anticipate and satisfy this ever-evolving consumer: provide pleasure, reduce risk, increase choice and stimulate the senses of adult consumers worldwide.

  • A well-created vission consists of two major components: core ideology and envisioned future.

    Core ideology defines what we stand for and who we exist. The envisioned future is what we aspire to become to achieve. It is more important to know who you are than where you are going. Core ideology provides the glue that holds an organisation together as it...

  • Google mission statement is a short statement of why an organisation exists, what its overall goal is, identifying the goal of its operations, and what kind of services it provides.

    The mission statement identifies all its end users and customers globally

  • Stakeholders influence the decision-making process.

  • In a private business, investors and employees rank among the company's stakeholders. Stakeholders encompass all individuals or groups who have a vested interest in the performance of the business

  • What is the criteria of success (or failure) of a business?

    The criteria of success are when the business reaches its intended goals and is able to maintain them in a long term. And not having proper planning, not having required support, and lack of resources can attribute to the organisation's failure. A company's management and leadership are two of the...

  • In a nutshell, organisational values are the guiding principles that provide an organisation with purpose and direction. They help companies manage their interactions with both customers and employees. Organisational values must drive the way influence, how we interact with each other, and how we work together to achieve results.

  • Evaluating a firm's internal analysis serves as a barometer when formulating organisation business strategy. It assists the management to realise where they lack in driving the achievement of the firm's business strategy and where to improve.

  • Thanks. Noted.

  • A value chain is a concept describing the full chain of a business's activities in the creation of a product or service -- from the initial reception of materials all the way through its delivery to market, and everything in between.

    Strategy to improve the supply chain within the organisation.
    Increasing globalization and evolving customer expectations...

  • VRIN approach is based on resources, analyse the way an organization can obtain sustained competitive advantage. If an organization has the
    human resources according to VRIN architecture, they may achieve competitive advantage.

  • Mamelodi Sundowns soccer team, playing in professional soccer in South Africa premier league.

    Physical Resources: owning a world-class soccer stadium, equipped with high-end training equipment.

    Financial Resources: The club is owned by one of the country's top $ billionaire and sponsored by the market high-performing organisation with a huge...

  • The key to success of an organization is to be able to use its resources efficiently and effectively in order to meet its strategic goals.

    Physical resources at both firms t are building premises, equipment, plant, machinery, materials, and stock. The equipment hardware equipment is maintained and managed carefully. The software and vital data information...

  • Strategic capabilities of your organisation, and how would you define them?

    Sales, marketing, and customer service orientation have always been our core competencies that gave our firm a competitive edge over our competitors. Our organisation strong field force and our aggressive go-to-market strategy have allowed us to capture the total market, being...

  • Thanks.

  • Interesting and insightful to review other peers' work, it gives one a better clear understanding of some of the prompts. Learning from other peers and their understanding it is important.

  • Ok

  • Noted

  • Bafentse Function Hire and Events Management.

    Bafentse function hire and events management is a company that hires out events furniture to the general public, corporate, and other events companies. The company also plans and does a wide range of events, for example, weddings; funerals, and celebrations events.

    Using the 5 porters forces:
    The threat of...

  • Hotels in South Africa are classified based on service range and target customer:

    5 star - The Houghton Hotel, The Munro Boutique Hotel, and Saxon Hotel.

    A five-star property provides flawless guest service in a state of art facility. As a five-star property, such as premium dining options and personalised services to its guest.

    4 star - St Andrews...

  • Strategic Group Analysis is the second framework used within Micro Analysis and aims to identify the group of companies in an industry who share the similar characteristics and follow the same strategy along the strategic dimensions. Strategic Group Analysis can therefore help a company identify its direct competitors.

    Strategic group analysis aims to...

  • New and improved technology will be the main reason for prolonging the life cycle of products. Through new innovations carried out in producing and improving products, will sustain growth and prevent their decline.

    This brings us to modern-day cars with Bluetooth, hard drives, advanced safety systems, GPS, WiFi, and even the ability to parallel park...

  • 1. Does this process accurately reflect normal business progression?

    Definitely Yes, most if not all industries and products will often go through life cycles during the process of their life span.

    2. Can this analysis be applied to all market sectors and product types?
    All products and industries can be analysed through the life cycle stages, to see...

  • In the food retail environment, entry into the new market is not easy, the reason being mostly the market is already saturated. Consumer trust and loyalty is also a challenge, it is not going to be easy to convert customers. Suppliers and distributors will prefer to deal with established businesses to avoid new customers unable to pay service rendered.

  • A business flight to meet and discuss- Teleconferencing and Ms. Team.

    Thumb drive storage to allow for portable data- Cloud storage.

    Two-seat, 100% electric, urban micro-car- The natural gas vehicle.

    A Velcro replacement for the all-weather, high load bearing, long life hook & loop fastener which can you use with one hand- Zipper or buttons.


  • In the country where I reside the supply of energy has been monopolized for quite a time the supply of energy was only supplied by government parastatal, living consumers without an option. Recently private solar energy supply companies have become a cheaper alternative giving consumers a choice

    Changing a mobile phone provider has not been a hazel....

  • The bargaining power of buyers is the mirror image and refers to the pressure that suppliers can put on companies by raising their prices, lowering their quality, or reducing the availability of the products. Dalehead Foods is a major meat supplier to Waitrose. Waitrose has decided to source for its meat feed from the UK and EU instead of Southern America to...

  • At one of the tobacco company a have worked before, the firm had few rivals to be exactly four, competing for the same consumers operating in the same marketplace. The firm did not have a similar size as compared to the main competitor, in terms of the field force covering the marketplace. In terms of speed to market and market coverage, it resulted in the...

  • Competitive rivalry: In the retail market is highly competitive, with few key players occupying the major market share. The organised retail market has been growing significantly with companies expanding stores.

    Suppliers' power: The suppliers for the retail industry have lower bargaining power. If a supplier provides an uncompetitive price, the demand for...

  • An industry effect is the performance difference of businesses in an industry and those in other industries. A corporate effect is the performance difference of businesses of a corporation and those of other corporations. A business effect is the performance difference of a business and those of other businesses.

  • Profitability in business is a matter of survival: If your business doesn't stay profitable, you don't stay in business. The simple definition of profitability is that your revenue is more than your expenses. The factors affecting profits include demands for your products, the cost of making them, the general economy, and the competition you face.
    The most...

  • I am looking forward in how to conduct a SWOT analysis for the business and implementing the model for achieving the organisation's strategic goals.

  • I enjoyed the course articles, Informative and in-depth analysis of the subject.

    Would appreciate, more question quizzes to be included to test participants' grasp of what is explained.

    Coarse topics to be explained more thoroughly for clear understanding.

  • Understanding of macro analysis and the impact of formal and informal institutions.

    Macro environment analysis is part of the company’s strategic management that enables it to analyse and identify potential opportunities and hazards that might impact the business. The goal is to prepare management in advance with information that assist them in making...

  • How each element of the five cultural dimensions would influence strategic choices.

    1. Power distance.
    In high power distance cultures such as Japan, we expect to find great respect for age, status, and titles.

    2. Individualism
    The United States had the highest individualism score of any country.

    3. Masculinity and femininity.
    Visitors to Japan,...

  • In addition to its intrinsic value, culture provides important social and economic benefits. With improved learning and health, increased tolerance, and opportunities to come together with others, culture enhances our quality of life and increases overall well-being for both individuals and communities.

    Developing countries are the countries that have not...


    The Definition and Purpose of Political Institutions.

    Political institutions and systems have a direct impact on the business environment and activities of a country. For example, a political system that is straightforward and evolving when it comes to the political participation of the people and...

  • Reviewing my peers gave me a good and clear understanding of the subject (key drivers for change in the airline industry), and why the PESTEL analysis is an essential strategy analysis tool for the business.

  • Thanks. noted.

  • Interesting. Looking forward to tackling the assignment.

  • Political factors- Business decisions are affected by the course of a country's politics, especially political pressure exerted by the ruling government and its institutions in the business environment.

    Economic factors- These economic forces ultimately result in prosperity or adversity and have specific implications for the business and its...

  • The speed of technological innovation is accelerating all the time, enabling new product entrants, and business models to emerge. Driverless cars are the future in the automobile space for the following reasons, safety aspects, and technology evolution. Technology has both created the digital economy and conditions for a relentless pace of further...

  • The result of the aging population will be a slower workforce growth. Any economic growth needs a reasonable workforce growth. An aging population will lower the productivity of the workforce, which ultimately results in negative economic growth.

    Generally, multinational firms and organisations will find aging population nations less attractive to invest...

  • Tobacco industry is one of the lucrative businesses in the world. In South Africa, it is alleged that some members of the ruling political regime are funded by small tobacco firms in exchange for business growth favors. During the outbreak of COVID 19, the government took a decision to burn smoking. The decision was not scientifically proven that tobacco...

  • The is no doubt that globalisation has been a good thing for many developing countries who now have access to our markets and can export cheap goods. Globalisation has also been good for multinational cooperation and wall street. But globalisation hasn't been good for people( Blue and White-collar) and has led to the continuing deindustrialization of America....

  • External environment has a big influence on business strategy. It is imperative for top management to continually be on the learning curve, settings new rules to try to maintain their lead. They have to be flexible and adapt to consistent market changes , trying to stay a step ahead of the competition by improving their core competencies.

  • I have learned that strategy refers to the long-term direction of an organisation and is broken down into three main elements: time frame, direction, and stakeholders.

    A global economy is one in which goods, services, people, and resources move freely across geographic borders.

    Globalisation encourages companies to internationalize and to substantially...

  • Thanks Ayub. Best of luck to you too.