Open University program

The Digital Economy

Develop the business, management and marketing skills to thrive in the digital economy and take your first steps towards an MBA, with this flexible program of online courses from The Open University Business School.

The Digital Economy

  • Overview 4 courses + 1 assessment
  • Duration 29 weeks
  • Learn Free
  • Credential $336 + £525 More info
  • Program Academic credential

Thrive in the digital economy and earn 15 credits towards an MBA

Whether you work in a micro business, a small or medium-sized enterprise (SME) or a large firm, it’s vital to get to grips with new technologies and understand the impact they could have on your operations, sales and long-term success.

With The Digital Economy program from The Open University Business School, you can do just that. You’ll discover how four key business areas are changing in today’s digital economy.

Accessible on desktop, tablet or mobile and delivered in bite-sized chunks, the four online courses in this program provide a flexible way to enhance your business, management and marketing skills, and demonstrate your continuing professional development (CPD).

Find further information about OU registration, the assessment module in this program and your eligibility, as well as our MBA, in the entry requirements.

Academic credit

If you are aiming to use your study of courses in the Digital Economy program to obtain academic credit, please be aware that the final planned presentation of the Open University Assessment Course BXM871 Managing in the Digital Economy starts July 2020. Please ensure that you allow yourself enough time to obtain all four Certificates of Achievement from courses in the program before registering for the Assessment Course. The start dates of the relevant FutureLearn courses in 2019 and 2020 are available here.

Academic credential program

Holders of FutureLearn Certificates of Achievement for all four Digital Economy courses can earn 15 UK credits towards The Open University Business School’s flexible MBA by passing a linked Open University assessment course (requiring separate OU registration and fee).

Duration
16 weeks recommended learning
13 week assessment course
Price
$336 USD (course costs)
£525 GBP (assessment cost)
Overview
4 courses + 1 assessment
Credential
15 UK credits towards The Open University Business School’s flexible MBA

What skills will I learn?

Designed for business professionals with 3+ years experience, who are seeking to step up to senior management roles and considering MBA-level study to advance their careers, this program will enable you to:

  • recognise opportunities to reduce costs and create value through better supply chain management;
  • use market segmentation to improve your organisation’s performance;
  • improve sales from your interactions with customers, existing and new;
  • evaluate funding opportunities for business growth and development;
  • improve your critical, analytical, planning and prioritising skills;
  • and develop your ethical awareness as a manager.

Courses on this program

4 courses + 1 assessment

How does our pricing work?

Start Learning Free
$336 USD - Course Upgrades
£525 GBP - Final Assessment

Can I learn for free?

Programs are made up of short courses, most of which you can join for free.

However, if you want to take the final assessment and unlock the award or accreditation for the program, you must upgrade each individual course or buy Unlimited to gain a Certificate of Achievement for all the courses in the program.

How do course upgrades work?

If you want to spend more time on course material and better demonstrate what you've learned, you may choose to upgrade each course. You can upgrade your courses at any point after you enrol.

When you upgrade a course, you get ongoing access to the course material for as long as the course exists on FutureLearn. This means you can return to the subject whenever you like.

You will also be given access to any course tests, and the ability to qualify for a downloadable and printed Certificate of Achievement to show what you’ve achieved.

How does Unlimited work?

If you have Unlimited, you will get access to all of the short courses in this program, plus hundreds of other short courses and tests for a year.

You have the ability to learn at your own pace throughout the year and gain digital Certificates of Achievement on all your courses.

If you gain a certificate on a course, you will keep access to the course’s content beyond your Unlimited year so you can revise the content whenever you need.

Unlimited costs $269 for a year. Find out more about Unlimited.

What is the final assessment?

The final assessment is designed to rigorously test your understanding of the subject. This test is marked by experts and enables you to demonstrate your learning to yourself and to employers.

The assessment is summative and may include a multiple-choice test, or tutor-marked assignment.

Passing the final assessment unlocks the academic or professional recognition associated with completing an entire FutureLearn program, plus a FutureLearn Award.

To be eligible for the final assessment, you must upgrade on each individual course or buy Unlimited and attain a Certificate of Achievement for all of the courses in the program. The final assessment must be purchased separately.

Are these the final prices?

Yes. There are no additional fees. The price you see here includes everything - such as test fees, tuition and any additional accreditation provided by the course.

Delivered by expert academics

The Digital Economy program has been developed by The Open University Business School – a pioneering institution triple-accredited by AMBA, EQUIS and AACSB.