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Thrive in the digital economy and earn 15 credits towards an MBA

Whether you work in a micro business, a small or medium-sized enterprise (SME) or a large firm, it’s vital to get to grips with new technologies and understand the impact they could have on your operations, sales and long-term success.

With The Digital Economy program from The Open University Business School, you can do just that. You’ll discover how four key business areas are changing in today’s digital economy.

Accessible on desktop, tablet or mobile and delivered in bite-sized chunks, the four online courses in this program provide a flexible way to enhance your business, management and marketing skills, and demonstrate your continuing professional development (CPD).

Holders of FutureLearn Certificates of Achievement for all four Digital Economy courses can earn 15 UK credits towards The Open University Business School’s flexible MBA by passing a linked Open University assessment course (requiring separate OU registration and fee). Find further information about OU registration, the assessment module in this program and your eligibility, as well as our MBA, in the entry requirements.

Courses and assessment

To get an award you will need to upgrade all courses on this program, then qualify for a Certificate of Achievement on each course. To qualify you need to do at least 90% of each course and score an average of 70% or above on any tests.

Once you have qualified for a Certificate of Achievement on every course you will be able to take a final assessment course. Pass the final assessment course to earn 15 UK credits towards The Open University Business School’s flexible MBA.

This program will require 16 weeks of learning, plus 13 weeks of assessment. The total cost for the courses is $356. You will also need to pay £513.00 GBP to take the assessment.

Delivered by expert academics

The Digital Economy program has been developed by The Open University Business School – a pioneering institution triple-accredited by AMBA, EQUIS and AACSB.

Learning outcomes

Designed for business professionals with 3+ years experience, who are seeking to step up to senior management roles and considering MBA-level study to advance their careers, this program will enable you to:

  • recognise opportunities to reduce costs and create value through better supply chain management;
  • use market segmentation to improve your organisation’s performance;
  • improve sales from your interactions with customers, existing and new;
  • evaluate funding opportunities for business growth and development;
  • improve your critical, analytical, planning and prioritising skills;
  • and develop your ethical awareness as a manager.
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