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Thrive in the digital economy and earn 15 credits towards an MBA

Whether you work in a micro business, a small or medium-sized enterprise (SME) or a large firm, it’s vital to get to grips with new technologies and understand the impact they could have on your operations, sales and long-term success.

With The Digital Economy program from The Open University Business School, you can do just that. You’ll discover how four key business areas are changing in today’s digital economy.

Accessible on desktop, tablet or mobile and delivered in bite-sized chunks, the four online courses in this program provide a flexible way to enhance your business, management and marketing skills, and demonstrate your continuing professional development (CPD).

Holders of FutureLearn Certificates of Achievement for all four Digital Economy courses can earn 15 UK credits towards The Open University Business School’s flexible MBA by passing a linked Open University assessment course (requiring separate OU registration and fee). Find further information about OU registration, the assessment module in this program and your eligibility, as well as our MBA, in the entry requirements. The Open University does not operate in Cuba, Iran, North Korea, Sudan and Syria. This means that Learners based in those countries will not be able to convert their participation in this Program to Open University course credits.

Courses and assessment

Complete 90% of each course and score an average of 70% or above on any tests within it, to be eligible to buy a Certificate of Achievement for it. Complete all courses and buy all Certificates, to be eligible to take a final assessment course. Pass the final assessment course to earn 15 UK credits towards The Open University Business School’s flexible MBA.

This program will require 16 weeks of learning, plus 10 weeks of assessment, and cost a total of £735.00 + shipping.

Estimate prices in preferred currency

Charges to your account will be made in GBP. Prices in local currency are provided as a convenience and are only an estimate based on current exchange rates.

Delivered by expert academics

The Digital Economy program has been developed by The Open University Business School – a pioneering institution triple-accredited by AMBA, EQUIS and AACSB.

Learning outcomes

Designed for business professionals with 3+ years experience, who are seeking to step up to senior management roles and considering MBA-level study to advance their careers, this program will enable you to:

  • recognise opportunities to reduce costs and create value through better supply chain management;
  • use market segmentation to improve your organisation’s performance;
  • improve sales from your interactions with customers, existing and new;
  • evaluate funding opportunities for business growth and development;
  • improve your critical, analytical, planning and prioritising skills;
  • and develop your ethical awareness as a manager.