Open University program

The Digital Economy

Develop the business, management and marketing skills to thrive in the digital economy and take your first steps towards an MBA, with this flexible program of online courses from The Open University Business School.

The Digital Economy

Thrive in the digital economy and earn 15 credits towards an MBA

Whether you work in a micro business, a small or medium-sized enterprise (SME) or a large firm, it’s vital to get to grips with new technologies and understand the impact they could have on your operations, sales and long-term success.

With The Digital Economy program from The Open University Business School, you can do just that. You’ll discover how four key business areas are changing in today’s digital economy.

Accessible on desktop, tablet or mobile and delivered in bite-sized chunks, the four online courses in this program provide a flexible way to enhance your business, management and marketing skills, and demonstrate your continuing professional development (CPD).

Find further information about OU registration, the assessment module in this program and your eligibility, as well as our MBA, in the entry requirements.

Academic credential program

Holders of FutureLearn Certificates of Achievement for all four Digital Economy courses can earn 15 UK credits towards The Open University Business School’s flexible MBA by passing a linked Open University assessment course (requiring separate OU registration and fee).

Duration
16 weeks recommended learning
13 week assessment course
Price
$336 USD (course costs)
£525 GBP (assessment cost)
Overview
4 courses + 1 assessment
Credential
15 UK credits towards The Open University Business School’s flexible MBA

What skills will I learn?

Designed for business professionals with 3+ years experience, who are seeking to step up to senior management roles and considering MBA-level study to advance their careers, this program will enable you to:

  • recognise opportunities to reduce costs and create value through better supply chain management;
  • use market segmentation to improve your organisation’s performance;
  • improve sales from your interactions with customers, existing and new;
  • evaluate funding opportunities for business growth and development;
  • improve your critical, analytical, planning and prioritising skills;
  • and develop your ethical awareness as a manager.

Courses on this program

4 courses + 1 assessment

How does our pricing work?

Start Learning Free
$336 USD - Course Upgrades
£525 GBP - Final Assessment

Start learning for free

Yes, there's no obligation to upgrade any of the free courses on your program.

If you do choose to upgrade your courses, you'll enjoy the following benefits:

  • Unlimited access to the courses for as long as they exist on FutureLearn
  • Access to tests if the course has any
  • A certificate when you complete the course and score at least 70% on any tests

Please note: In order to take the final assessment and unlock the award or accreditation for the program, you must upgrade and attain a Certificate of Achievement for all of the courses in the program

How do course upgrades work?

Programs are made up of short courses, some of which you can join for free. If you want to spend more time on the material and better demonstrate what you've learned, you may choose to upgrade each course. You can upgrade your courses at any point after you enrol.

When you upgrade a course, you get unlimited access to the course material for as long as the course exists on FutureLearn. This means you can return to the subject whenever you like.

You'll also be granted access to any course tests, and the ability to qualify for a downloadable Certificate of Achievement to show what you’ve achieved.

Please note: In order to take the final assessment, you must upgrade and attain a Certificate of Achievement for all of the courses in the program.

What is the final assessment?

The final assessment is designed to rigorously test your understanding of the subject. This test is marked by experts and enables you to demonstrate your learning to yourself and to employers.

The assessment is summative and may include a multiple-choice test, or tutor-marked assignment.

Passing the final assessment unlocks the academic or professional recognition associated with completing an entire FutureLearn program, plus a FutureLearn Award.

If the program is accredited, you’ll also obtain an academic or professional credential.

Are these the final prices?

Yes. There are no additional fees. The price you see here includes everything - such as test fees, tuition and any additional accreditation provided by the course.

Delivered by expert academics

The Digital Economy program has been developed by The Open University Business School – a pioneering institution triple-accredited by AMBA, EQUIS and AACSB.