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Certificate of Achievement
has completed the following course:
Understanding Data in the Tourism Industry
Edinburgh Napier University and Scottish Enterprise
This course explored how data can be used to drive business decisions in the travel and tourism industry, and help address business concerns. It covered what data can reveal about customer behaviour and how this can help business’ success. The course also introduced simple tools and technical support to help introduce data practices in your own business.
5 weeks, 3 hours per week
Dr Ross Tinsley
Tourism Lecturer
Edinburgh Napier University
Dr Jane Ali-Knight
Professor in Festival and Event Management
Edinburgh Napier University and Scottish Enterprise
Transcript
Learning outcomes
- Understand the value and impact of data in the tourism sector and how similar businesses are making effective use of data to drive business decisions
- Consider what data can reveal about customer behaviour and how it can be applied to promote and deliver services and increase productivity
- Identify business problems and how data could be used to address them, mindful of costs and benefits
- Create opportunities for ‘data in tourism’ community engagement
Syllabus
Week 1: The importance of data to your business
Week 2: Using data to make your business more robust
Week 3: How to improve business productivity through data
Week 4: Tools to help you make the most of your data
Week 5: Data beyond your own business - data collaboration
Issued on 31st January 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.