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Certificate of Achievement

Randal Oulton

has completed the following course:

Digital Media Analytics: Paid Media

Purdue University

This course explained how paid social media campaigns can bring value to your business and amplify your owned media. It also demonstrated how to strategically design, plan, and deploy a paid social media advertising campaign to drive more business to your site. Finally, this course explained how a well-designed ad campaign can lead to a cost-efficient ROI as more customers invest in your brand.

2 weeks, 6 hours per week

Sorin Adam Matei

College of Liberal Arts Associate Dean of Research and Professor of Communication in the Brian Lamb School of Communication,

Purdue University


Learning outcomes

  • Design and deploy a social media ad
  • Assess the effectiveness of a social media ad
  • Summarise how to strategically plan a social media advertising campaign


  • Introduction to Paid media
  • How can a business benefit from using Paid media
  • Social media advertising and returns on investment
  • Google Adwords
  • Facebook Ads
  • Twitter Ads
  • Youtube Ads
  • Using keywords
  • Differences between campaign, ad set, and ad

Issued on 25th September 2020

The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit

This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.

Free online course:

Digital Media Analytics: Paid Media

Purdue University