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Certificate of Achievement
has completed the following course:
Social Impact in Business: How to Build a Brand that Matters
Good-Loop and BIMA
This online course explored the ever-evolving world of purpose, described the evolution of social responsibility to social business, explored the "three layers of purposeful business", finding your own purpose, developed skills to build authentic purpose into every element of your brand, developed a deeper knowledge of technologies and tools that could help your brand deliver on purpose at scale, and finally provided an understanding of how to discover ethical pieces of technology and tools.
2 weeks, 2 hours per week
Amy Williams
CEO and Co-Founder of Good-Loop
Good-Loop
Transcript
Learning outcomes
- Explore the context of the ever-evolving world of purpose
- Describe the evolution from social responsibility (doing good within your sphere of operations) to social business (having a positive impact on society)
- Explore the 'three layers of purposeful business' and how to move their brand from the outside in
- Develop the skills to build authentic purpose into every element of their brand - from creative ideas through to media execution, and also internal and external functions
- Develop a deeper knowledge of technologies & tools that can help brand deliver on their purpose at scale
- Develop an understanding of how to discover further pieces of tech and tools through the B Corp directory, and a brief overview of the function of the community
- Apply purpose to their business to build a brand that matters
Syllabus
The course explores these key themes:
- Understanding the context (social impact is mainstream & consumers are becoming activists - eg >5000% more protest signs on Pinterest in 2019 vs 2018).
- The evolution from social responsibility (doing good within your sphere of operations) to social business (having a positive impact on society) inc. real examples.
- The ‘three layers of purposeful business’ and how to move from the outside in - including real examples.
- A step-by-step guide to building purpose into every element of your brand - from creative idea through to media execution.
- Five technologies & tools that can help you to deliver on your purpose at scale.
Issued on 1st September 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.