Farmer action groups

In production animal practice, a different approach often has to be taken with farmers. In this video, Lisa Morgan shares some methods, specifically the bottom-up approach, to initiating change in antimicrobial prescribing on farms.

Kristen Reyher’s steps that were mentioned in the video are step 3.13, 3.14 and 3.15, and these cover motivating lasting changes within clients.

Lisa’s main points are as follows:

• The importance of a group learning approach.
• Regular on-farm meetings.
• Using a novel approach to knowledge exchange.
• Inclusion of the clients own needs and concerns.
• Facilitated discussions with farmers.
• Co-creation of solutions for individual farms on how to reduce antimicrobial use.

Please use the comments section to discuss how you have used the bottom-up approach on farms. Are there any additional methods similar to this that can also help to initiate change?

Please find a downloadable copy of the PowerPoint slides used in the video in the downloads section below.