• Deakin University

Competitive Advantage: Using Information to Build Business Success

Learn the value of information to businesses and how it can give the business a competitive advantage.

Competitive Advantage: Using Information to Build Business Success
  • Duration2 weeks
  • Weekly study3 hours
  • Digital upgradeFree

Apple, Facebook and Google are three of today’s most vibrant companies

What do they have in common?

They all understand that the value of their business is built on what they know about their business and their customers. They know that information is the key to contemporary business success.

Deakin University’s Business School is a global leader.

Its online MBA is ranked in the world’s top 20 and the School is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB accreditation is recognised worldwide and is awarded to business schools that meet strict standards of quality, academic and professional excellence.

This course is part of Australian Trade and Investment Commission, Study with Australia collection, with free upgrades and digital certificates until 30 June, 2020. Explore more courses from leading Australian education providers.

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Skip to 0 minutes and 6 secondsThink about this. Amazon dominates the global book market. Google owns the search engine market. iTunes has more than 60% of music sales. What do they know that their competition didn't? Hello, my name is Rens Scheepers. I'm from Deakin University. And in this two-week course, we'll ask the question, how can information give you a competitive edge in business? We'll use business value as the stepping stone, to explore the key theme at the heart of this course, the value of information to build a competitive advantage. We'll explore the value of information in business, and how it can be used to create an unbreakable bond with customers.

Skip to 0 minutes and 47 secondsYou'll get to analyse your own business situation, and develop the confidence to make better decisions in business. You'll engage with fellow learners in discussions about competitive situations, and opportunities that you might explore. And, finally, you'll develop an understanding of the key elements that set your business apart from the rest, and how to stay ahead. Join us in sharpening your competitive advantage, and gather the momentum it takes to succeed in business. I look forward to seeing you soon.

What topics will you cover?

  • value of information to businesses as a competitive advantage
  • entrepreneurial spirit and how to elevate yourself above the competition
  • case studies of how businesses use information to generate distinctive ideas and create new opportunities
  • situation analysis to develop the confidence to make decisions that lead to achieving personal goals
  • competitive nature and the ethical implications of having an information advantage
  • elements that set your business apart and how to use this knowledge to stay ahead.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify how information and IT can generate business value for competitive advantage
  • Discover how different kinds of IT investments provide different types of business value
  • Analyse your own competitive advantage and the value of informaton you hold
  • Develop a plan for how you can successfully use the value of information in your career

Who is the course for?

This course is aimed at a wide range of learners interested in the way contemporary businesses use information to gain a competitive advantage. It will be of particular interest to new small to medium enterprises and learners devising new business plans.

What do people say about this course?

Thank you for an excellent course and information on additional learning. I loved the course, have learnt a great deal and am very grateful. Take home message/take to my new business is: Business model = logic of firm = how it operates, creates revenues and business value. Importance of 'fit' between a business model and IT investment. Automation = information and efficiency gains help organisations become more competitive and profitable.

Maxine Simms

Who will you learn with?

Associate Professor of Information Systems at Deakin Business School at Deakin University. Her teaching and research focuses on emerging technology disruption and IT & business alignment.

Dr Franziska Wolf (Ph.D) is an academic at Deakin University with teaching and research interests in business analytics and corporate finance.

Who developed the course?

Deakin University

Deakin University is one of Australia’s largest universities with more than 61,000 students and over 15,000 online.

  • Established1974
  • LocationMelbourne, Australia
  • World rankingTop 280Source: QS World University Rankings 2021

Learner reviews

What's included?

Deakin University are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • A PDF Certificate of Achievement to prove your success when you’re eligible

Get a taste of this course

Find out what this course is like by previewing some of the course steps before you join: