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Online course

Competitive Advantage: Using Information to Build Business Success

Learn the value of information to businesses and how it can give the business a competitive advantage

What’s the difference between a free course and an upgraded course?

Free:

  • Access to the course for its duration + 14 days, regardless of when you join (this includes access to articles, videos, peer review steps, quizzes)
  • No access to course tests
  • No certificate

Upgraded:

  • Unlimited access to the course, for as long as it exists on FutureLearn (this includes access to articles, videos, peer review steps, quizzes)
  • Access to course tests
  • A Certificate of Achievement when you complete the course

Find out more

Competitive Advantage: Using Information to Build Business Success

This course is part of the program MIS782: Value of Information, which is one of the building blocks that leads to a Cyber Security degree. Find out more.

Get started learning how to use information as a competitive edge.

Apple, Facebook and Google are three of today’s most vibrant companies. And they have something in common: they understand that the value of their business is built on what they know about their business and their customers, and this gives them their competitive advantage. Information is the key to contemporary business success.

Learn from the business experts

Deakin University’s Business School is a global leader in business and management education. Its online MBA is ranked in the top 20 in the world and the School is accredited by the Association to Advance Collegiate Schools of Business (AACSB). A hallmark of excellence, AACSB accreditation is awarded to business schools that meet strict standards of quality, academic and professional excellence, and the most recognised form worldwide of professional accreditation an institution and its business programs can earn.

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Skip to 0 minutes and 6 secondsThink about this. Amazon dominates the global book market. Google owns the search engine market. iTunes has more than 60% of music sales. What do they know that their competition didn't? Hello, my name is Rens Scheepers. I'm from Deakin University. And in this two-week course, we'll ask the question, how can information give you a competitive edge in business? We'll use business value as the stepping stone, to explore the key theme at the heart of this course, the value of information to build a competitive advantage. We'll explore the value of information in business, and how it can be used to create an unbreakable bond with customers.

Skip to 0 minutes and 47 secondsYou'll get to analyse your own business situation, and develop the confidence to make better decisions in business. You'll engage with fellow learners in discussions about competitive situations, and opportunities that you might explore. And, finally, you'll develop an understanding of the key elements that set your business apart from the rest, and how to stay ahead. Join us in sharpening your competitive advantage, and gather the momentum it takes to succeed in business. I look forward to seeing you soon.

What topics will you cover?

  • value of information to businesses as a competitive advantage
  • entrepreneurial spirit and how to elevate yourself above the competition
  • case studies of how businesses use information to generate distinctive ideas and create new opportunities
  • situation analysis to develop the confidence to make decisions that lead to achieving personal goals
  • competitive nature and the ethical implications of having an information advantage
  • elements that set your business apart and how to use this knowledge to stay ahead.

When would you like to start?

  • Available now
  • Date to be announced

What will you achieve?

By the end of the course, you'll be able to...

  • Identify how information and IT can generate business value for competitive advantage
  • Discover how differnt kinds of IT investments provide differnet types of business value
  • Analyse your own competitive advantage and the value of informaton you hold
  • Develop a plan for how you can successfully use the value of information in your career

Who is the course for?

This course is aimed at a wide range of learners interested in the way contemporary businesses use information to gain a competitive advantage. It will be of particular interest to new small to medium enterprises and learners devising new business plans.

What do people say about this course?

Thank you for an excellent course and information on additional learning. I loved the course, have learnt a great deal and am very grateful. Take home message/take to my new business is: Business model = logic of firm = how it operates, creates revenues and business value. Importance of 'fit' between a business model and IT investment. Automation = information and efficiency gains help organisations become more competitive and profitable.

Maxine Simms

Who will you learn with?

Lubna Alam

is an Associate Professor of Information Systems at Deakin Business School at Deakin University. Her teaching and research focuses on emerging technology disruption and IT & business alignment.

Who developed the course?

Deakin University is Australia’s eighth largest university with more than 53,000 students from more than 100 countries studying online and on-campus!

What’s the difference between a free course and an upgraded course?

Free:

  • Access to the course for its duration + 14 days, regardless of when you join (this includes access to articles, videos, peer review steps, quizzes)
  • No access to course tests
  • No certificate

Upgraded:

  • Unlimited access to the course, for as long as it exists on FutureLearn (this includes access to articles, videos, peer review steps, quizzes)
  • Access to course tests
  • A Certificate of Achievement when you complete the course

Find out more

Get extra benefits, upgrade this course. For $74 you'll get:

Unlimited access

Upgrading will mean you get unlimited access to the course.

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  • Take the course at your own pace
  • Refer to the material at any point in future

If you’re taking a course for free you have access to the course for its duration + 14 days, regardless of when you join. If you upgrade the course you have access for as long as the course exists on FutureLearn.

Access to tests

When you upgrade you’ll have access to any tests during the course.

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  • Validate your learning
  • Ensure you have mastered the material
  • Qualify for a certificate

To receive a Certificate of Achievement you need to take any tests and score over 70%. You don’t get access to tests if you choose to take a course for free.

Certificate of Achievement

Upgrading means you’ll receive a Certificate of Achievement when you complete the course.

Image certificate mobile

  • Prove your success when applying for jobs or courses
  • Celebrate your hard work
  • Display on your LinkedIn or CV
  • Includes free shipping

To receive a Certificate of Achievement you need to mark 90% of the steps on the course as complete, and score over 70% on any course tests.

Upgrade


Still want to know more? Check out our FAQs

Advance your career with a degree

This course is the first step to a degree in Cyber Security.

What's different about this course?

Since 2017 you have been able to take a degree on FutureLearn. This free course is a bit like a starter course for a degree — it should give you a flavour of the degree subject but can also be your first step towards a degree qualification.

If you enjoy this course you can apply to join the program it’s part of to start working towards a degree on FutureLearn.

Don’t worry, you can still take the course without doing a full degree!

How do degrees work on FutureLearn?

Do the free course
+
Join and complete the program
=
Get academic credit for an online degree from Deakin University

Which program and degree is this course part of?

This course is part of the program MIS782: Value of Information, which is part of the degree Cyber Security.

Course highlights Get a taste of this course before you join: