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Pic Nic Pak's Challenge

Pic Nic Pak is a family-owned cafe looking to gain a competitive advantage over other restaurants in the local area.

Pic Nic Pak is a family-owned cafe looking to gain a competitive advantage over other restaurants in the local area.

It has invested in technology with the aims of

  • providing better service to its customers
  • functioning more efficiently
  • improving return on investment.

Throughout this course, the Pic Nic Pak scenario will be used to help you develop either an understanding of the concepts introduced or to discuss application of the concepts.

Your task

Consider the Pic Nic Pak scenario described in the video. If you were the owner of Pic Nic Pak cafe, discuss how you might use information technology to make the running of this business more efficient.

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Competitive Advantage: Using Information to Build Business Success

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FutureLearn - Learning For Life