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The IT portfolio and Pic Nic Pak cafe

Learn how business analytics enhance business performance.

The real value of business analytics is how they can enhance business performance.

The animation of the Pic Nic Pak cafe highlights the way that business automation brings a range of different potential returns. This illustrates the importance of developing a balanced IT Portfolio.

As we learnt in the last step, considering the spread of investments across transactional, informational, strategic and infrastructural areas of the business will produce a balanced portfolio.

Your task

As the owner of Pic Nic Pak, consider and then discuss between yourselves how the IT solution may enhance the returns you are getting on your IT investment.

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Competitive Advantage: Using Information to Build Business Success

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