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Online course

Competitive Advantage: Using Information to Gain a Competitive Edge

Learn the value of information to businesses and how it can give you a competitive advantage.

Free:

  • Access to the course for its duration + 14 days, regardless of when you join (this includes access to articles, videos, peer review steps, quizzes)
  • No access to course tests
  • No certificate

Upgraded:

  • Unlimited access to the course, for as long as it exists on FutureLearn (this includes access to articles, videos, peer review steps, quizzes)
  • Access to course tests
  • A Certificate of Achievement when you complete the course

Find out more

Competitive Advantage: Using Information to Gain a Competitive Edge

Get started learning how to use information as a competitive edge.

Apple, Facebook and Google are three of today’s most vibrant companies. And they have something in common: they understand that the value of their business is built on what they know about their business and their customers, and this gives them their competitive advantage. Information is the key to contemporary business success.

Learn how information can give you a competitive edge

This online course looks at the value of information to businesses and how using what you know can give you a competitive advantage. You will:

  • explore entrepreneurial spirit and find out how to elevate yourself above the competition
  • examine case studies of how businesses use information to generate distinctive ideas and create new opportunities
  • analyse your own situation and develop the confidence to make decisions that lead to you achieving your personal goals
  • discuss with fellow learners your own competitive nature and the ethical implications of having an information advantage
  • understand the elements that set your business apart and how to use this knowledge to stay ahead.

Learn from the business experts

Deakin University’s Business School is a global leader in business and management education. Its online MBA is ranked in the top 20 in the world and the School is accredited by the Association to Advance Collegiate Schools of Business (AACSB). A hallmark of excellence, AACSB accreditation is awarded to business schools that meet strict standards of quality, academic and professional excellence, and the most recognised form worldwide of professional accreditation an institution and its business programs can earn.

Take your learning to the next stage

This course is a free introduction to a Deakin University postgraduate degree in Information technology and Cyber security which can be done studied wholly online on FutureLearn

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Skip to 0 minutes and 6 secondsThink about this. Amazon dominates the global book market. Google owns the search engine market. iTunes has more than 60% of music sales. What do they know that their competition didn't? Hello, my name is Rens Scheepers. I'm from Deakin University. And in this two-week course, we'll ask the question, how can information give you a competitive edge in business? We'll use business value as the stepping stone, to explore the key theme at the heart of this course, the value of information to build a competitive advantage. We'll explore the value of information in business, and how it can be used to create an unbreakable bond with customers.

Skip to 0 minutes and 47 seconds You'll get to analyse your own business situation, and develop the confidence to make better decisions in business. You'll engage with fellow learners in discussions about competitive situations, and opportunities that you might explore. And, finally, you'll develop an understanding of the key elements that set your business apart from the rest, and how to stay ahead. Join us in sharpening your competitive advantage, and gather the momentum it takes to succeed in business. I look forward to seeing you soon.

What topics will you cover?

Learners were challenged to:

  • explore entrepreneurial spirit and find out how to elevate themselves above the competition
  • examine case studies of how businesses use information to generate distinctive ideas and create new opportunities
  • analyse their own situation and develop the confidence to make decisions that lead to achieving personal goals
  • discuss with fellow learners their own competitive nature and the ethical implications of having an information advantage
  • understand the elements that set their business apart and how to use this knowledge to stay ahead.

When would you like to start?

  • Date to be announced

What will you achieve?

  • Identify the way information generates opportunities for innovation
  • Analyse your own competitive advantages and the value of the information you hold
  • Develop a plan for how they can successfully use the value of information in their career
  • Develop a plan for how you can successfully use the value of information in your career

Who is the course for?

This course is aimed at a wide range of learners interested in the way contemporary businesses use information to gain a competitive advantage. It will be of particular interest to new small to medium enterprises and learners devising new business plans.

Who will you learn with?

Rens Scheepers

Rens Scheepers is Professor of Business Analytics at Deakin Business School at Deakin University, Burwood Australia. His teaching and research focuses on information-based competitiveness.

Who developed the course?

Deakin is Australia’s eighth largest university with over 53 000 students from more than 100 countries, with one quarter choosing to study wholly online at our Cloud Campus.

Buy a personalised, digital and printed certificate and transcript

You can buy a Certificate of Achievement for this course — a personalised certificate and transcript in both digital and printed formats, to prove what you’ve learnt. A Statement of Participation is also available for this course.

Certificate of Achievement + transcript £79.00

Statement of Participation £49.00

Estimate prices in preferred currency

Charges to your account will be made in GBP. Prices in local currency are provided as a convenience and are only an estimate based on current exchange rates.

Course highlights Get a taste of this course before you join: