Weekly study2 hours
Using AI to Gain a Competitive Edge for your Customer Experience (CX)
Use AI to get to know your customers online and optimise their experience
This two-week course will empower you with the knowledge, practical skills, and digital tools to use AI to improve your customer experience and boost sales.
Discover how AI can transform your customer experience processes
Customers are spending more and more time interacting with brands across social media, websites, and other online channels.
On this course, you’ll explore ways to take advantage of information about your customer interactions. You’ll learn how to gather customer data and take quick actions based on deeper insights.
Apply AI to drive better business performance
In a competitive environment, AI can play a central role in enabling businesses’ to extract insights at the right time to improve return on investment (ROI) and increase revenue.
As you discover practical applications of AI that can support your business’s AI evolution, you’ll be introduced to AI-driven technology platforms.
You’ll also learn how to build the required infrastructure to implement AI within your organisation.
Learn with data science and AI expert, Jaimie Patel
The lead course educator, Jaimie Patel, is VP of Marketing Science at Critical Mass, a leading digital marketing and experience agency.
Jaimie has over 15 years’ experience in digital marketing, data science, and AI and has worked on numerous projects identifying smarter insights for digital marketing performance and customer experience using AI and machine learning-driven modelling.
Under her expert guidance, you’ll learn how to create a company culture where AI leads decision-making and develop a roadmap for AI implementation that increases overall sales and business profitability.
- What AI is, its history, uses, and future applications.
- Key AI methods.
- How AI can be used to measure the CX and support the end-to-end customer journey.
- AI platforms that can optimize the CX.
- How to leverage and customize existing AI Technology.
- How to create an AI infrastructure in your organization.
What will you achieve?
By the end of the course, you‘ll be able to...
- Describe what AI is, its history, uses, and future applications
- Describe key AI methods
- Describe how AI can be used to measure the CX and support the end-to-end customer journey
- Explore AI platforms that can optimize the CX
- Explore how to leverage and customize existing AI Technology
- Explain how to create an AI infrastructure within your organization
Who is the course for?
This course is designed for anyone looking to learn how to leverage artificial intelligence to advance their business or brand.
You do not require any previous knowledge of AI. This course is created primarily for individuals working in strategy, client services, data analysis, and digital marketing.
Who developed the course?
Critical Mass is a digital marketing and experience design agency with a relentless focus on the customer. Founded in 1996, the agency has steadily expanded into a group of over 950 people working in 11 offices across the world. Critical Mass uses design thinking, emerging technology, and customer empathy to drive engagement, loyalty and business results for clients. Their expertise spans Strategy Consulting, Experience Design, Marketing Communications, Implementation, and Marketing Science.
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