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This course is part of the Data Visualisation ExpertTrack

Data Visualisation: Communicate Key Metrics Throughout Your Business

Learn the fundamentals of data visualisation and storytelling to boost your career options.

Data Visualisation: Communicate Key Metrics Throughout Your Business
  • Duration4 weeks
  • Weekly study4 hours
  • 100% onlineLearn at your own paceHow it works
  • Included in an ExpertTrackCourse 2 of 3
  • Get full ExpertTrack access$39/monthFind out more

Struggling to turn data insights into action within your organisation?

Learn how to identify the right metrics to add to data dashboards and identify the most effective components to help you tell data stories through beautiful visualisations.

As the second part of the Data Visualisation ExpertTrack, this course will take you from theory into practice.

You’ll build the skills you need to create interactive dashboards using Tableau.

You’ll learn the practical and strategic steps needed to successfully present and communicate insights to a range of audiences and key stakeholders with Tableau.

Identify key business metrics to create effective data visualisations

If you want to tell the right data story, you need to choose the right metrics.

This part of the data visualisation process directly impacts the types of charts, components, and output you’ll work with, and the overall effectiveness of your dashboards.

Review your data visualisation layouts for accessibility

Ensuring that every member of your organisation can easily read and understand data dashboards is essential for their effectiveness.

You’ll learn how to evaluate your dashboards for accessibility and make changes to ensure that you can make an impact with every reader.

Prepare strategies to deploy data dashboards within your organisation

Once your data visualisations have been created, you’ll need a plan for delivering them throughout the business at the right time and at the right levels.

This course will prepare you to make decisions on how to release the information, timings, and how to communicate upon release for maximum impact.


  • Week 1

    Introduction to the course and to dashboards

    • Introduction to the course

      Welcome to the second course in the Data Analytics for Business Application ExpertTrack!

    • Dashboards and business metrics

      In this activity, you will discover the concept of a dashboard, and the types.

    • Wrap up

      Wrap up of week 3

  • Week 2

    Designing dashboards

    • Introduction

      This week you’ll learn how to design dashboards that are relevant and valuable to stakeholders.

    • Dashboard design

      Effective dashboard design begins and ends with your audience. Who will use the dashboard, and what do they need to know?

    • Creating dashboards in Tableau

      Let’s see how you can use Tableau to improve the user experience for dashboard viewers.

    • Wrap up

      Wrap up of week 2

  • Week 3

    Data communication and accessibility

    • Introduction

      This week you’ll learn how to improve the accessibility of your dashboard, communicate insights, and ensure adoption of your dashboards.

    • Accessible dashboards

      Let’s explore the accessibility principles that apply to visualisation and dashboard design and learn how to implement these principles in Tableau.

    • Wrap up

      Wrap up of Week 3.

  • Week 4

    Data insights and storytelling

    • Introduction

      This week you’ll learn how to communicate insights to stakeholders, and ensure adoption of your dashboards.

    • Communicating insights

      You’ll start to explore ways to communicate and present your data. This last part of the analytics process is important for an analyst and the organisation, but it’s easy to overlook.

    • Supporting dashboard adoption

      Designing and building dashboards is one thing; getting people to use them is another. Let’s explore strategies to deploy your dashboard and maximise their adoption.

    • Wrap up

      Wrap up of Week 4.

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Create a shareable certificate link for your CV and LinkedIn.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify key business metrics to prepare operational dashboards
  • Identify dashboard layout components
  • Evaluate the accessibility of dashboards
  • Assess stakeholder requirements
  • Prepare strategies to deploy dashboards in an organisation

Who is the course for?

This course is for professionals who wish to build their data visualisation skills to successfully meet the demands of their roles, or to progress into new opportunities.

This may include:

  • business professionals looking to progress in their current role
  • career starters wanting to develop their data visualisation capabilities to increase their chances of meaningful career progression and promotion
  • business or arts graduates who want to enter a professional role by adding quantitative skills, including data visualisation techniques and predictive modelling.

What software or tools do you need?

During the course we’ll be using Tableau Public and Excel. If you don’t have Excel, you might find this online version useful.

We recommend you use a computer to access this course.

Who will you learn with?

Alastair has over 15 years of experience in data science, across business and academia as a researcher, speaker, mentor, consultant and software engineer.

Who developed the course?


FutureLearn is jointly owned by The Open University and The SEEK Group and has been providing online courses for learners around the world over the last eight years.

In collaboration with


Endorsed by

endorsed by

Coventry University logo

About this ExpertTrack

Supercharge your business problem solving through better data insights, analytics, and visualisation.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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After your free trial you can:

  • Pay $39 per month to keep learning online
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  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
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