Online ExpertTrack in Business & Management

Data Visualisation

Supercharge your business problem solving through better data insights, analytics, and visualisation.

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In collaboration with


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Endorsed by

Coventry UniversityCoventry University

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Transform business intelligence into game-changing data insights with Tableau

Are you struggling to tell meaningful stories with your data? Effective data visualisation allows you to build a narrative with data that resonates with your audience and turns your analytics into actions that drive growth, engagement, and profits.

You’ll be guided through the process of presenting your data more effectively as you learn how to:

  • Identify components of an effective data visualisation
  • Recognise design considerations when creating charts and visualising complex relationships
  • Identify key business metrics to prepare strategies
  • Create and visualise predictive models and forecasts
  • Articulate best practice for working with data, and highlight ethical considerations.

Explore the theories behind effective data visualisation

From individual elements through to selecting the right metrics to display, you’ll discover the principles behind impactful data visualisation design.

This theory-led section of the ExpertTrack will take you through key concepts in data visualisation before moving on to practical work and exercises.

Turn business intelligence into data stories using Tableau

After you’ve explored core data principles, you’ll move onto the practicalities of turning data analytics into usable dashboards that will revolutionise how your business builds and reviews strategies.

You’ll use market-leading software, Tableau, to make your data more accessible and effective as a decision-making tool.

Once you have grasped the key elements of dashboards and how to evaluate them for accessibility, you’ll learn useful strategies for deploying dashboards across your organisation.

Expand your career options with in-demand data analytics skills

Already valued at $138.9 billion in 2018, the global data analytics market is expected to reach $229.4 billion by 2025, offering career opportunities across many industries and specialties.

Being able to help businesses interpret and act upon their data is a highly in-demand skill – in the LinkedIn 2020 Skills Survey, Business Analysis made the biggest jump to number six in the list, while analytical reasoning was number three.

With such high demand and projected growth, upskilling to build a strong understanding of data analytics and visualisation can open up a range of lucrative and rewarding career options around the world.

Content for this ExpertTrack has been adapted from the Data Analytics for Business with Tableau Training Microcredential - if you want to find out more, take a look at this Microcredential which offers smaller cohorts with tutor interactions and academic credit.

Industry statistics

  • Median base salary

  • UK job openings/month


Key skills you will learn

  • Data visualisation
  • Communicating data
  • Dashboard design
  • Descriptive statistics
  • Data analytics
  • Data analysis
  • Communication
  • Presentation skills
  • Forecasting and modelling
  • Statistics
  • Tableau

Learning outcomes

By the end of the ExpertTrack, you’ll be able to...

  • Identify components of an effective visualisation.
  • Recognise the design considerations when creating charts and visualising complex relationships.
  • Identify key business metrics to prepare strategies to deploy dashboards in an organisation.
  • Create and visualise predictive models and forecasts.
  • Articulate best practice for working with data, and highlight ethical considerations.

Experience required

This ExpertTrack will develop your skills in visualising data to tell meaningful stories to drive business success across all sectors.

No prior experience is required to join this ExpertTrack. Some experience working with data, statistics, and using spreadsheets would be beneficial but is not required.

During the ExpertTrack we’ll be using Tableau Public and Excel. If you don’t have Excel, you might find this online version useful.

We recommend you use a computer to access the courses in this ExpertTrack.

Getting started

This ExpertTrack will support professionals that require data visualisation skills to successfully meet the demands of their role, or to progress into new opportunities.

This may include:

  • business professionals looking to progress in their current role
  • career starters wanting to develop their data visualisation capabilities to increase their chances of meaningful career progression and promotion
  • business or arts graduates who want to enter a professional role by adding quantitative skills, including data visualisation techniques and predictive modeling.

ExpertTrack course overview

  • Course 1

    Learn the fundamentals of data visualisation – from core components to interactive elements.

    1 test

    4 weeks

    4 hours per week

    • Week 1

      Getting started with Tableau
      • Introduction
      • Getting started with Tableau
      • Loading and preparing data in Tableau
      • Wrap up
    • Week 2

      Introduction to data visualisation
      • Introduction to data visualisation
      • Visualising data using Tableau
      • Selecting an appropriate visualisation
      • Wrap-up
    • Week 3

      Design principles of Tableau visualisation
      • Introduction to design principles for visualisation in Tableau
      • Selecting purpose-fit visualisations
      • Design principles to guide design decisions in Tableau
      • Wrap-up
    • Week 4

      Communicating data insights
      • Introduction to communication frameworks
      • Communicating insights to stakeholders
      • Key communication frameworks
      • Wrap-up
  • Course 2

    Learn the fundamentals of data visualisation and storytelling to boost your career options.

    1 test

    4 weeks

    4 hours per week

    • Week 1

      Designing charts for Tableau
      • Welcome to the course
      • Designing charts
      • Optimising charts in Excel
      • Wrap-up
    • Week 2

      Visualising complex relationships
      • Introduction to visualising complex relationships
      • Understanding complex relationships
      • Visualising complex relationships using cartograms and heatmaps
      • Wrap-up
    • Week 3

      Creating charts in Tableau
      • Introduction to creating charts in Tableau
      • Designing charts in Tableau
      • Using maps for data visualisation in Tableau
      • Wrap-up
    • Week 4

      Interactive visualisations with Tableau
      • Introduction
      • Adding interactivity to increase chart effectiveness
      • Creating interactive visualisations in Tableau
      • Wrap-up
  • Course 3

    Learn the techniques that underpin predictive data analytics and understand the ethics behind them.

    1 test

    4 weeks

    4 hours per week

    • Week 1

      Dashboards for data communication
      • Welcome to the course
      • Critical business metrics
      • Dashboards as a strategy for data communication
      • Designing effective dashboards
      • Wrap-up
    • Week 2

      Designing dashboards
      • Introduction to effective dashboard design
      • Principles of effective dashboard design
      • Ensuring dashboard accessibility
      • Designing and prototyping dashboards
      • Wrap-up
    • Week 3

      Creating dashboards in Tableau
      • Introduction to dashboards in Tableau
      • Creating dashboards in Tableau
      • Adding objects to dashboards in Tableau
      • Creating interactive dashboards in Tableau
      • Wrap-up
    • Week 4

      Telling stories with data
      • Introduction to storytelling your data in Tableau
      • Telling a data story with Tableau
      • Creating and publishing stories in Tableau
      • Wrap-up

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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How ExpertTracks work

Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award which proves your expertise.

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Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week.

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Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time.

Earn digital certificates

Receive a certificate for every completed course and pass the final assessment to earn a digital certificate.

Become an expert

Use your specialist training to progress further in your career or build expertise in areas you’re passionate about.

World-class learning with FutureLearn

FutureLearn is a leading social learning platform and has been providing high quality online courses for learners around the world over the last ten years.

This ExpertTrack is in collaboration with Tableau

Learn how Tableau, a leading business intelligence tool helps people see and understand their data to drive business success. Throughout the course you will leverage Tableau to communicate the results of data analysis to various stakeholders.

This ExpertTrack is endorsed by Coventry University

This ExpertTrack is endorsed by Coventry University and delivered by FutureLearn as a quality professional development programme.

Meet your instructor

Alastair has over 15 years of experience in data science, across business and academia as a researcher, speaker, mentor, consultant and software engineer.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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ExpertTracks are a series of online courses designed to help you master new skills in specialist areas. You pay a monthly subscription fee which includes access to all courses within the ExpertTrack, as well as assessments and the final digital certificate.

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