• adelaide

Growth Strategies for a New Business

Discover business growth strategies to help you build your business sustainably and ethically, with the University of Adelaide.

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1,499 enrolled on this course

What is a growth strategy and why is it important?

Growth is an essential part of any new business, but how can you make sure you do this sustainably?

On this four-week course, you’ll discover effective sustainable growth strategies and how to successfully implement them in your new business.

You’ll gain an understanding of the key areas to focus on when starting a business, which have been identified and endorsed by industry professionals, to help give your business a solid chance at success.

By the end, you’ll know how you can build your team, scale your operations effectively, and develop an ethical and sustainable growth strategy.

Learn how to set realistic business goals

You’ll start by learning how to balance quantity and quality while growing your business, understanding how fast is too fast when it comes to growth.

To help you do this, you’ll gain the skills to set realistic business goals, including sustainable goals, and learn how to use feedback to inform your decisions.

Discover strategies for retaining and recruiting talent

To help you manage growth and develop an effective retention strategy, you’ll discover the factors that can help you hire the right people.

You’ll also learn how companies can retain talent and how you can build a diverse and inclusive team.

Understand how to design an effective business plan

Finally, you’ll discover the role of business planning as you explore frameworks for identifying threats and opportunities for your business. You’ll also learn how to measure success and adjust your business plan to ensure it is effective.

Using case studies and guided by academic experts, you’ll finish the course with a solid understanding of sustainable growth strategies and how to implement them in your new business.

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Skip to 0 minutes and 10 seconds Are you a new or existing business owner seeking to grow your business and take it to the next level but don’t know where to begin? In this course, you’ll learn how to develop an effective growth strategy and balance quality with quantity when scaling up your operations, as well as how to recruit and retain top talent to help your business succeed. With over 100,000 businesses starting every year and a success rate of only 10% for new businesses in their first three years, this course is essential for anyone looking to start and grow a successful business. Enroll now and take the first steps towards building a sustainable and profitable business.

What topics will you cover?

Week 1: What is a growth strategy and why is it important?

  • What is growth?
  • How do we develop a strategy?
  • Setting goals in the right strategy
  • Growing ethically and sustainably

Week 2: How can you balance quantity and quality while growing your business?

  • What are sustainable goals?
  • Receiving feedback to balance growth
  • The risks of growing too rapidly

Week 3: How can you recruit and retain talent?

  • How to hire the right people
  • Retaining talent
  • Building a diverse and inclusive team
  • Offboarding people without negative impact

Week 4: How do you design an effective business plan?

  • Business planning overview
  • Identifying opportunities and threats
  • Lean Canvas and Business Model Canvas
  • How to measure success and adjust

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explain why a growth strategy is important when defining business needs and goals.
  • Identify relevant factors in selecting the right team to manage growth and formulate a retention strategy.
  • Assess the effectiveness of a business plan after examining successful growth strategies.
  • Compare quality and quantity in the context of business growth, aiming for balance and preparing to scale up while learning how fast is too fast.

Who is the course for?

This course is designed to empower business owners or those who are curious about business to walk away with confidence and clarity over their next steps, strategies, and how to launch their business.

The content is not industry-specific and is primarily suited for new or existing business owners who want to learn how to grow their business.

Who will you learn with?

I am passionate about creating engaging experiences for learners. I currently teach in a Master of Business Administration program. In 2019 I did a TEDx talk and founded a mental health non-profit.

Who developed the course?

The University of Adelaide

The University of Adelaide is a world-class teaching and research institution. They are committed to developing quality students and lifelong learners who are recognised for their skills, creativity, global outlook and ability to succeed.

  • World ranking

    Top 110Source: QS World University Rankings 2023

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime

Still want to know more? Check out our FAQs

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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