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Business growth explained

What is business growth and how does it differ between for-profit and non-profit organisations? Chris Hope explains more in this video.

In this video you will learn about the concept of business growth from both profit-oriented and non-profit perspectives. Examples of successful growth are discussed, including Shopify’s rapid revenue increase due to its technology platform and global expansion, and Tesla’s significant market share growth in the electric vehicle industry.

The video also highlights that non-profit organisations like UNICEF measure growth differently, focusing on increasing the number of people helped and donation amounts. Overall, this video emphasises that growth can be measured in various ways depending on the organisation’s goals and sector.


1. Shopify Revenue 2013-2020 SHOP [Internet]. Available from:

2. Rapier R. Why Tesla’s Market Share Is Set To Plunge In 2023 [Internet]. Forbes. 2022. Available from:

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