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Intellectual Property Management in the Food Sector: Safeguarding Your Trademarks in the Global Marketplace

Intellectual property is your company’s lifeblood. Learn what you need to do to safeguard it.

Intellectual Property Management in the Food Sector: Safeguarding Your Trademarks in the Global Marketplace
  • Duration4 weeks
  • Weekly study2 hours
  • LearnFree
  • Extra BenefitsFrom $79Find out more

Discover how to manage intellectual property in the food industry

Please note this course runs without facilitation

Your company’s Intellectual Property (‘IP’) is one of your greatest assets, providing a powerful competitive advantage in the global marketplace.

On this course, you’ll find out how to manage and safeguard your company’s IP. You’ll learn how to evaluate expected sources of problems, use patents and trademarks, and navigate the world of start-ups and SMEs.

You’ll also be equipped to promote best practices in IP management within your company.

Syllabus

  • Week 1

    From 17 Feb 2020

    Introduction

    • General welcome & course roadmap

      Here you will receive the plan of your IP learning journey, which will help learners to understand the value and importance of IP management and face new challenges in the food sector.

    • Intellectual property vs real property

      This part is going to present learners main differences between the IP and property.

    • Why do governments recognize IP?

      The aim of this part of the course is to show the learners the broader aspects of IP origin and governmental perspective on its importance.

    • Sword and shield (threats and opportunities)

      This part of our course is intended to present learners some chances and “traps” in managing IP. What happens when IP is managed poorly? What happens when you do it right?

    • Summary of Week 1: You are on your way

      Let's discuss why you are here

  • Week 2

    From 24 Feb 2020

    Legal aspects of innovation and IP

    • Introduction to Week 2

      Welcome to the second week of the course where you will learn about the various types of IP and the differences between them.

    • Types of IP

      The part aims to provide learners with basic knowledge on the different types of IP with examples. Let's see what it's all about!

    • Differences between types of IP

      Here, the learners will concentrate on the differences between some of the types of IP.

    • Protector Selector

      The problem – solution model. This part provides a useful tool for IP protection. This will help learners find the best solution to secure their business.

    • IP recognises our business opponents

      The aim of this part is to show learners how IP can help in the process of identifying (potential) competitors.

    • Summary of Week 2: Legal aspects of innovation and IP

      Now that you have finished the second week and have learned about the various types of IP it is time to reflect on your experience.

  • Week 3

    From 2 Mar 2020

    IP management and strategy

    • Introduction to Week 3

      Welcome to the third week of the course. Here you can find out what you will learn about IP management and strategy

    • Relationship between innovation and IP

      This part will explain the link between successful innovation and a strong IP management approach. Basically, the less you protect what you’re doing, the more you have to innovate.

    • Confidentiality agreements and picking partners

      Here, the learners will get necessary knowledge on the contractual aspects of IP protection and selecting potential partners. Let's think about the make-up of your innovation ecosystem?

    • Working with universities

      This part presents to learners the specific nature of relations between firms and universities in the field of IP cooperation.

    • Quiz for week 3. IP Management and Strategy.

      Use this quiz to see how well you have understood the material on IP Management and Strategy.

    • Summary of Week 3: IP Management and strategy

      Now that you have learned about IP management and strategy let's discuss keeping secrets.

  • Week 4

    From 9 Mar 2020

    Case studies

    • Introduction to Week 4

      Welcome to the fourth week of the course where you will learn how to do from the doers.

    • Monsanto and seeds

      This video explains how Monsanto developed its IP strategy over the years and used its patent strategy to gain a dominant position in the market.

    • Nestlé interview on IP strategy

      In this video, Dr. Shüller, Head of Patent Office at Nestlé, will explain the importance of IP strategy at Nestlé and how it has evolved over the years.

    • PepsiCo case study

      Imran Afzal, Senior R&D Manager at PepsiCo talks about innovation and IP protection at PepsiCo International Limited.

    • Maspex case study

      The Maspex perspective on one of the greatest challenges for companies in the food sector - protection against unfair competitors, who attempt to copy products of the other companies product packaging, labels and brands.

    • Start-up case study

      In this video Prof. Christopher Tucci (Professor of Management of Technology at École Polytechnique Fédérale de Lausanne) explains how Mida +, an Italian food start-up attracted foreign capital after their invention was patented.

    • Summary of the course

      Congratulations for finishing the course. Let's review what you have learned and what you can do now.

When would you like to start?

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more

  • Available now

What will you achieve?

By the end of the course, you'll be able to...

  • Identify value and importance of intellectual property management in food sector industry, especially if you are engaged in start-ups or SMEs
  • Evaluate limitations and expected sources of problems appearing when intellectual property is poorly managed
  • Perform to make wise decisions about effective intellectual property protection on local and international markets
  • Contribute in increasing food sector growth through newly obtained intellectual property management skills
  • Engage in promoting best practices in protecting intellectual property among food managers and executives, especially those engaged in start-ups and SMEs

Who is the course for?

This course would be of value to professionals in the food and drink industry - particularly those working in (or with) start-ups and SMEs.

The Educators won’t be able to join the discussions themselves or respond to individual comments, but the course encourages a strong learning community. The learning is focused around debate and discussion – supporting other learners, sharing your own experience and knowledge, and listening to new perspectives. We hope that you will enjoy interacting with and learning from each other in this way. Don’t forget to comment, reply to other learners and ‘like’ comments.

Who will you learn with?

Ilona Szwedziak - Bork

Ilona Szwedziak - Bork

I am an attorney - at - law and a PhD student at the Faculty of Management, University of Warsaw, engaged in the EIT Food projects especially referring to the IP issues.

Christopher Tucci

Christopher Tucci

Christopher L. Tucci is Professor of Management of Technology at the Ecole Polytechnique Fédérale de Lausanne (EPFL), where he holds the Chair in Corporate Strategy & Innovation. Twitter @cltucci

Imran Afzal

Imran Afzal

I work in External Innovation at PepsiCo.

Who developed the course?

EIT Food

EIT Food is Europe’s leading food innovation initiative, with the aim to create a sustainable and future-proof food sector.

University of Warsaw

University of Warsaw is the leading research university and the largest higher education institution in Poland, with a comprehensive portfolio of research and teaching activities.

European Institute of Innovation and Technology (EIT)

This activity has received funding from EIT Food, the innovation community on Food of the European Institute of Innovation and Technology (EIT), a body of the EU, under the Horizon 2020, the EU Framework Programme for Research and Innovation.

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