Online course in Creative Arts & Media

Understanding Media: Introduction to Media Literacy and Representation

How does the media affect us? Find out and improve your media literacy by learning how to analyse media, film and culture.

Understanding Media: Introduction to Media Literacy and Representation

  • Duration 3 weeks
  • Weekly study 3 hours
  • Learn Free
  • Extra benefits From $59 Find out more
This course is part of the program Film, Media, Culture, which is one of the building blocks that leads to a degree in Bachelor of Arts. Find out more.

Develop your media literacy skills and explore our relationship with media

So many of the defining moments in our lives are connected in some way to media. Media are a central part of how we live, work and play.

Through this course you will develop your media literacy, learning a range of analytical approaches you can use to understand and interpret media. You will explore the relationship between media and culture including a case study of LGBT representation in the media. You will develop your critical thinking and research skills leaving you better equipped to understand the role of media in the modern world.

What topics will you cover?

  • Media literacy
  • Representation in the media
  • Putting media analysis in to practice

When would you like to start?

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more

What will you achieve?

By the end of the course, you'll be able to...

  • Recognise the theoretical, conceptual and methodological bases for the study of film, media, and culture.
  • Apply analytical frameworks to specific texts, situations, and events.

Who is the course for?

This course is for anyone interested in media and film. It’s ideal for people looking to start or develop a career in film or television production, radio, journalism or marketing.

Who will you learn with?

Rebecca Beirne

Rebecca Beirne

Rebecca is a Senior Lecturer in Film, Media and Cultural Studies at the University of Newcastle. She is a leading expert in lesbian representation in popular culture.

Who developed the course?

The University of Newcastle Australia

The University of Newcastle is a world-class university distinguished by a commitment to equity and excellence. Ranked in Australia’s Top 10 universities, and #207 in the world (QS rankings, 2020).

  • Established1965
  • LocationNewcastle, Australia
  • World rankingTop 210Source: QS World University Rankings 2020

Join this course

Start this course for free, upgrade for extra benefits, or buy Unlimited to access this course and hundreds of other short courses for a year.

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  • Access to this course for 5 weeks

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  • Access to this course for as long as it’s on FutureLearn
  • A print and digital Certificate of Achievement once you’re eligible
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Unlimited (New!)
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Buy Unlimited and you will get:

  • Access to this course, and hundreds of other FutureLearn short courses and tests for a year
  • A printable digital Certificate of Achievement on all short courses once you’re eligible
  • The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
  • The flexibility to complete your choice of short courses in your own time within the year
Find out more about upgrades or Unlimited.

Advance your career with a degree

What's different about this course?

Since 2017 you have been able to take a degree on FutureLearn. This free course is a bit like a starter course for a degree — it should give you a flavour of the degree subject but can also be your first step towards a degree qualification.

If you enjoy this course you can apply to join the program it’s part of to start working towards a degree on FutureLearn.

Don’t worry, you can still take the course without doing a full degree!

How do degrees work on FutureLearn?

Do the free course
Join and complete the program
Get academic credit for an online degree from The University of Newcastle Australia

Which program and degree is this course part of?

This course is part of the program Film, Media, Culture, which is one of the building blocks that leads to a degree in Bachelor of Arts.

Film, television and other media are ubiquitous. This program introduces ways of analysing our relationships with media, and provides insights into the influence of mass media in the post-truth age.

Get a taste of this course

Find out what this course is like by previewing some of the course steps before you join: