Recruitment in a digital world
Why should you care?It’s because a standard CV (resume) is no longer sufficient to stand out from the crowd in a rapidly changing global job market:
Quoted by Karl Fisch in the viral YouTube video ‘Did You Know?’ (46 seconds in). The original quotation was a prediction by former U.S. Secretary of Education Richard Riley in a book called The Jobs Revolution: Changing How America Works.According to a survey in 2016 by Jobvite, 96% of employers now use social media in the recruitment process. The main tools they use are LinkedIn, Facebook and Twitter.‘We are currently preparing students for jobs that don’t yet exist, using technologies that haven’t been invented, in order to solve problems we don’t even know are problems yet.’
- 80% of employers had been positively influenced by a candidate’s professional social network profile. For example, if it demonstrated volunteering or social enterprise experience, engagement with relevant current events, and correct spelling and grammar.
- 78% of employers had been negatively influenced towards a candidate by their inappropriate use of social media, such as posting selfies or their drinking exploits!
Want to keep
University of Southampton online course,
The Power of Social Media
Employer brandingBy using social media to identify key talent and encourage conversation with selected individuals to build relationships with them, employers can promote their company as a ‘great place to work’ which helps them to attract the best people. Social media management company Hootsuite is a great example of a company that does this ‘employer branding’ well, as evidenced by a number of recent awards.Remember that the best candidates might not even be seeking a new job, (only about 10% of the workforce are actively looking at any one time) but recruiters can easily identify and engage with key prospects through social media networks. ‘Head hunting’ in itself is not new of course, but social networks offer a global dimension to recruitment and greatly increased scope to evaluate talent.Nik Nyman from GroupM, the world’s largest media investment group, provides a recruiter’s perspective in a blogpost ‘Using social media in your job search’ on our blog.
Encourage rather than discourage potential employersSo in summary, the information we display on social networks should actively encourage rather than discourage potential employers. Rather than worrying about them finding our dodgy photos, we should focus on making sure that they will see positive things about us.These professional activities evidenced through social media can help establish our credibility beyond the job market – developing a reputation as a trusted source can reap future benefits in unexpected ways, as our earlier discussion of ‘paying it forward’ showed.So digital marketing principles can be applied to job hunting – we network and attract potential employers by building a personal brand to stand out from the crowd. We can establish that brand through growing, managing and activating our personal digital networks in all sorts of positive ways.
Resources to help you get started or enhance your professional online profile:
- The Harvard Business Review – Do you still need a resume in the LinkedIn era?
- Ryan Holmes, CEO of Hootsuite, in his article ‘How Social Media Is Making Job Hunting Better – For Candidates and Companies’ on the role played by creative social media activity in obtaining your dream job.
- ‘A vision for the future of recruitment: Recruitment 3.0’ A long (but easy to read) early example (2011) of the changing nature of recruitment and the need to build in contemporary digital marketing principles such as relationship building to recruit the best talent.
- And a very creative example – An article about Philippe Dubost’s Fake Amazon page
The Power of Social Media
Our purpose is to transform access to education.
We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.
We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.