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Google Analytics Course: The Ultimate Beginner’s Guide

Master basic and advanced Google Analytics to drive up your website traffic and overall performance.

1,142 enrolled on this course

  • Duration

    4 weeks
  • Weekly study

    2 hours
  • Accreditation

    AvailableMore info
The CPD Certification Service

This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Understand and optimise website traffic with this Google Analytics course

Google Analytics offers insights that allow businesses to maximise sales, build effective referral strategies, and more. There’s no better web analytics tool, and this two-week Google Analytics course is the perfect introduction to using it.

You’ll start with the basics, including how to set up a Google Analytics account and install the Tracking Code on a website, before moving on to advanced Google Analytics. Ultimately, you’ll be able to optimise website traffic using superior Google Analytics skills.

Get to grips with the fundamentals of Google Analytics

The first thing you’ll do on this Google Analytics course is explore more about the tool itself. Once you know what Google Analytics is and why it’s so important, you’ll be guided through the steps to setting up a Google Analytics account and installing the Tracking Code.

With the basics in place, you’ll delve into how you can pull key insights from the data that Google Analytics collects. These will allow you to improve website traffic, user interaction, and overall conversion rates.

Level up with advanced Google Analytics

This course goes beyond giving you a firm foundation in Google Analytics. It also introduces advanced features, such as goal setting and event tracking.

You’ll get an even more accurate idea of your business success, and of which sources send you the highest-quality website traffic. The more you understand Google Analytics, the more you’ll be able to use it to drive sales and user engagement.

Trust ClickSlice to deliver a world-class Google Analytics Course

As an award-winning SEO agency, ClickSlice uses Google Analytics to optimise website traffic every single day. You can rely on these experts to deliver a course that will show you how to do the same.

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Skip to 0 minutes and 0 seconds (upbeat music) <v ->Hello, and welcome to the ultimate</v> Google analytics course for beginners, where I’ll be showing you how you can make sense of all of the data from within your analytics account, to help optimize your website and grow your business even further. My name is Joshua George. I own and run the award-winning digital marketing agency in the UK called ClickSlice, where every single day at the agency, we are using Google analytics to measure and improve all of our client websites. It’s safe to say you’re in good hands. Inside the course, you’ll learn what Google analytics is and why it’s so important.

Skip to 0 minutes and 43 seconds I’ll show you how to set up a Google analytics account from scratch and install the tracking code on your website. Then I’ll be showing you how you can find out the answers to the most commonly asked questions people have, such as how you can find out how much traffic your website gets, how to find out what country your traffic is coming from, how to find out what pages are the most popular on your website, how to find out what sources and channels send you the highest quality traffic, and how you can track results from specific marketing activities. I’ll show you how to find out all of this, and then we’re not going to stop there.

Skip to 1 minute and 17 seconds I’ll also be showing you how you can segment your data to discover unique business insights. I’ll show you how to set up custom dashboards, how to set up goals to measure your business’s success, how to set up e-commerce tracking, how to set up event tracking, and so much more. There’s literally tons of value inside of this course. This is the course I wish I had when I first wanted to learn how to use Google analytics.

Skip to 1 minute and 42 seconds Instead of me just going over the theory behind Google analytics, and then leaving it up to you to figure it all out, I’ll be showing you everything in real time, in an over the shoulder format, step by step, so you can really see for yourself how it all works and how it comes together, and most importantly, how you can leverage this data to grow your business further. So, what are you waiting for? I’ll see you inside.

What topics will you cover?

In this course you will learn how to:

  • Set up a Google Analytics account, and install the Tracking Code on your website
  • Use Google Analytics to measure and Improve your website’s performance
  • Set up goals to measure your business’ success
  • Find out what sources and channels send you the highest quality traffic

Who is this accredited by?

The CPD Certification Service
The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Demonstrate how to use Google Analytics to measure and analyze how well a website is performing
  • Explore how to use Google Analytics to establish what marketing channels are driving the best ROI for a business
  • Demonstrate how to set up goals in Google Analytics to track valuable user actions
  • Improve your understanding of how Google analytics works and why its important
  • Demonstrate how to find out what pages are the most popular on a website
  • Identify how to track results from specific marketing activities

Who is the course for?

This Google Analytics course is designed for anyone interested in measuring and maximising their website traffic and overall performance. Digital marketers, business owners, and webmasters will all find it very beneficial.

Who will you learn with?

Joshua is the founder & owner of ClickSlice. Josh regularly attends SEO conference across the world to ensure he’s always updated on the latest Google algorithm updates and trends.

Who developed the course?


ClickSlice is the leading SEO agency based in London. We primarily help businesses generate more revenue by increasing their websites visibility online.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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