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Unlocking Profit Potential: Foundations of F&B Revenue Management

Unlock your business’ recipe for success by maximizing its profits with these essential revenue management principles.

Waiter holding menu in a restaurant

Unlocking Profit Potential: Foundations of F&B Revenue Management

  • 2 weeks

  • 1 hour per week

  • Digital certificate when eligible

  • Introductory level

Find out more about how to join this course

Learn how to bring profit to the table with FERRANDI Paris

Join this two-week online course to gain the foundation of managerial skills and technical expertise essential to help your business thrive in the food and beverage industry.

During this course, you will learn from Cristina Polo expert at FERRANDI Paris, a renowned institution specialising in gastronomy and hospitality education, who will help you discover ways to harness profits by mastering pricing and revenue management.

Unlocking profit potential by understanding the fundamentals of revenue management

To become a successful restaurant or business manager, it is fundamental that you understand the principles of revenue generation and profit maximisation.

In the first week of this course you will understand what revenue management is and how it can drive performance within your business and across the food and drink industry.

Optimising commercial operations in the hotel and restaurant sector

In week two you will explore the key concepts of profit maximisation.

To maximise your restaurant’s potential, you’ll examine pricing models, reservation systems, booking policies and engagement strategies, and how each can be adapted to best fit your business model.

By the end of this course, you will have the specialist knowledge to successfully run a restaurant or develop a food and beverage business.


  • Week 1

    Optimizing Every Table, the definition of restaurant revenue management

    • Course welcome

      Welcome to the first week of course, and let's take advantage of this activity to get to know each other.

    • Restaurant revenue management

      At the end of this activity you will be able to define revenue management and explain its importance in the restaurant industry.

    • Reflect & Connect

      Wrapping this week

  • Week 2

    Restaurant revenue management action point

    • Ready for Week 2

      Learning outcomes, key point, trends scooting and monitoring... Let's take a closer look at the week's activities.

    • Levers

      Let's define key revenue management concepts.

    • Reflect and connect

      Wrapping this course

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Define and explain the significance of revenue management in the restaurant industry.
  • Identify the core components that drive successful revenue management.
  • Describe the various levers you can use to optimize your restaurant's revenue.

Who is the course for?

This course is designed for anyone interested in or working in the food and beverage industry or related service field. No prior knowledge is needed to take this course.

Who will you learn with?

With over 25 years of experience in the hospitality industry across EMEA, I design and facilitate revenue management, distribution, sales, and management courses at Ferrandi Paris.

Who developed the course?

Ferrandi Paris

FERRANDI Paris, a prestigious institution in the field of hospitality education, is a member of the Conférence des grandes écoles. It is dedicated to cultivating excellence in gastronomy and hospitality, grooming elites to be actors of renewal in France and abroad.

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$349.99 for one year

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$79/one-off payment


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Ways to learn

Choose the best way to learn for you!

Buy this course

$79/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Printed and digital certificate when you’re eligible

Subscribe & save

$349.99 for one year

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Digital certificate when you're eligible

Cancel for free anytime

Limited access


Sample the course materials

  • Access expires 4 Aug 2024

Find out more about certificates, Unlimited or buying a course (Upgrades)

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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