Online ExpertTrack in Business & Management

How to Create and Implement a Business Strategy

Discover the fundamentals of business strategy, business models and strategic management, and work on your decision-making skills.

Created by

Coventry UniversityCoventry University

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Create a successful business model and decide on a strategic direction

Are you a business manager or student looking to build business models and learn about strategy implementation?

This ten-week ExpertTrack offers you the opportunity to widen your perspective of business strategy and discover how to use some powerful strategic models.

You have the opportunity to explore the nature and complexity of the business environment and analyse internal resources and strategic capability. You’ll then address the key theoretical aspects of strategy and apply them to practical activities.

Understand how to use SWOT and PESTLE analysis

You will have the opportunity to learn to evaluate and select the best strategic options in relation to internal (SWOT analysis) and external (PESTLE analysis) auditing. Currently, the PESTLE framework examines the key factors (Political, Economic, Sociological, Technological, Legal and Environmental) that influence a business from the outside.

Business strategy basics: from value chain to macroeconomics

This ExpertTrack offers wide-ranging insights into improving how business works. How can an effective value chain deliver more value for less cost? And how can macro analysis and macroeconomic models be used to understand the past, present and potential future of a business?

You’ll tackle all areas of strategic management using tools such as the BCG Matrix, from business-level strategy and international strategy to corporate strategy, including diversification.

Explore how to master powerful competitor analysis tools

Find out how businesses outperform their rivals by looking at how to conduct competitive analysis. With the right tools, you’ll have the opportunity to learn how to view competitors as ‘stakeholders’ and to use their own strategies to see how your own business can grow.

A variety of teaching methods and assessments are used to support your study in this ExpertTrack, including group discussions, case studies, quizzes and individual assignments.

Key skills you will learn

  • Competitor analysis
  • Strategic capabilities
  • Tangible and intangible organisational skills
  • PESTLE framework
  • Macroeconomic and macroenvironmental analysis
  • Decision making
  • Corporate strategy
  • SWOT analysis
  • Business strategy
  • Strategy
  • Business development

Learning outcomes

By the end of the ExpertTrack, you’ll be able to...

  • Explore how corporate strategies are determined demonstrating good understanding of the complex skills and knowledge necessary to evaluate one or more strategic decision-making models
  • Differentiate between and determine appropriate strategic choices, using advanced skills in conducting research
  • Identify the barriers to the implementation of the choices, considering the consequences of strategy implementation
  • Review and apply a range of approaches to the formulation of strategy of an organisation

Experience required

It’s recommended that you have at least two years of relevant experience, as a business manager or business student, to benefit from this ExpertTrack.

Getting started

This ExpertTrack is designed for intermediate-level business managers and students to develop knowledge about strategy and globalisation. The successful completion of this course will equip you with the concepts, framework and techniques required for better environmental scanning.

ExpertTrack course overview

  • Course 1

    Explore the fundamentals of business strategy and learn how the macro environment and macroeconomics affect strategy formulation.

    1 peer-graded assignment

    2 weeks

    5 hours per week

    • Week 1

      Contexts of strategy and decision making
      • Welcome to the course
      • Origin of strategy
      • Globalisation and its impact on strategy
      • Summary of the week
    • Week 2

      Macro Analysis
      • Welcome to Week 2
      • Introduction to the PEST model
      • Understanding institutions
      • Summary activities
  • Course 2

    Determine your strategic capabilities and learn successful strategies for conducting internal environment analysis.

    1 test

    1 peer-graded assignment

    2 weeks

    5 hours per week

    • Week 1

      Micro Analysis
      • Welcome back to the course
      • Introduction to the frameworks
      • Industry life cycle
      • Strategic group analysis
      • Summary activities
    • Week 2

      Organisational Goals and Value
      • Welcome back to Week 2
      • Strategic capabilities
      • Value chain
      • Summary activities
  • Course 3

    Discover how to implement successful corporate level strategy and robust organisational structures through competitive analysis.

    1 peer-graded assignment

    2 weeks

    5 hours per week

    • Week 1

      Organisation Goals and Values
      • Welcome to the course
      • Organisational value and stakeholders
      • Organisational vision and mission
      • Summary activities
    • Week 2

      Strategic Actions – Business-level Strategy
      • Welcome to the course
      • Lean organisational pyramid
      • Generic strategy
      • Bowman's Clock
      • Summary activities
  • Course 4

    Discover the best methods for foreign market entry, corporate diversification strategy and corporate international strategy.

    1 peer-graded assignment

    2 weeks

    5 hours per week

    • Week 1

      Strategic actions - international strategy
      • Welcome to the course
      • Identifying international opportunity
      • Foreign market entry modes
      • Summary activities
    • Week 2

      Strategic actions - corporate-level strategy
      • Welcome to Week 2
      • Diversification as a corporate-level strategy
      • Strategic actions – Diversification
  • Course 5

    Explore how to make the right strategic choices for your business and the role of planning in building successful strategies.

    1 peer-graded assignment

    2 weeks

    5 hours per week

    • Week 1

      Corporate-level Strategy - diversification
      • Welcome to the course
      • BCG matrix
      • Assessing the dynamic environment
      • Does diversification create value?
    • Week 2

      Strategic direction and leadership
      • Welcome to Week 2
      • Strategic action: Which way to go?
      • Strategic leadership and competitive dynamics
      • Summary activities

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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How ExpertTracks work

Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award which proves your expertise.

Join a free 7-day trial

Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week.

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Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time.

Earn digital certificates

Receive a certificate for every completed course and pass the final assessment to earn a digital certificate.

Become an expert

Use your specialist training to progress further in your career or build expertise in areas you’re passionate about.

World-class learning with Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

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ExpertTracks are a series of online courses designed to help you master new skills in specialist areas. You pay a monthly subscription fee which includes access to all courses within the ExpertTrack, as well as assessments and the final digital certificate.

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