This course is part of the How to Create and Implement a Business Strategy ExpertTrack
Strategic Goals: How to Master Corporate Strategy
Discover the best methods for foreign market entry, corporate diversification strategy and corporate international strategy.
Duration
2 weeksWeekly study
5 hoursIncluded in an ExpertTrack
Course 4 of 5
Strategic Goals: How to Master Corporate Strategy
Explore stakeholder analysis to master your corporate strategy
How can you make your business plan a reality? In this two-week course, you’ll have the opportunity to learn the fundamentals of how to strategise for the future using stakeholder analysis and corporate level strategy.
Master your understanding of corporate strategy
Every business needs an action plan to bring it to life. This course will give you the chance to review everything you need to know to build a robust business strategy – from traditional and emerging motivations for organisations to pursue international expansions, the identity benefits of an international strategy plan and exploring global markets and diversification strategy.
Explore the fundamentals of international strategy
As you begin this course, you’ll have the opportunity to learn the tools to allow you to identify opportunities in foreign markets. You’ll explore how to identify international opportunities and common strategies – from exports and licensing to joint ventures and direct investment - and confront the risks associated with internationalisation.
Uncover foreign market entry strategies
You’ll be introduced to the basics of foreign market entry strategies. What can international markets offer a specific business? Is the business ready to go global – and what foreign markets should be considered for expansion first?
Syllabus
Week 1
Strategic actions - international strategy
Welcome to the course
Explore the traditional and emerging motives for firm to pursue international expansions, and to identify the major benefits of an international strategy.
Identifying international opportunity
International strategy is a strategy through which the firm sells its goods or service outside its domestic market.
Foreign market entry modes
A firm can enter international markets through exporting, licensing, forming alliance and establishing wholly owned subsidiaries.
Summary activities
The aim of business-level strategy is to gain competitive advantage. The key of designing a good business-level strategy is that you should link your internal strength with external opportunities.
Week 2
Strategic actions - corporate-level strategy
Welcome to Week 2
This week, we are going to explain what is corporate-level strategy, and then discuss diversification, a very important form of corporate-level strategy.
Diversification as a corporate-level strategy
Corporate-level strategy refers to actions a firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in different product markets.
Strategic actions – Diversification
Explore different levels of diversification and understand the benefits and risks associated with this corporate-level strategy.
Prove you're job ready
Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.
- Learn the latest in your chosen industry or subject.
- Complete each course and pass assessments.
- Receive certificates validated by the educating organisation.
- Impress employers with learning outcomes you can add to your CV.
- Make your career dreams a reality.
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Learning on this course
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Discuss the nature and importance of stakeholder analysis
- Explore modes for entering international markets
Who is the course for?
This ExpertTrack is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course aims to equip you with the concepts, framework and techniques needed for better environmental scanning.
Who developed the course?
Coventry University
Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.
Established
1992Location
Coventry
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Join a global classroom
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