Online ExpertTrack

Gestión de la Hospitalidad

Este programa se compone de cuatro cursos que te introducirán al mundo de la hospitalidad y la gestión del turismo.

Created by

Universidad de Palermo

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Introducción a la gestión de la hospitalidad y al fascinante mundo del turismo.

Este programa se compone de cuatro cursos, con una duración de cuatro semanas cada uno, que te introducirán al mundo de la hospitalidad y la gestión del turismo.

  • Introducción a la Hotelería y el Turismo: abordaremos los conceptos de turismo y hospitalidad y su relevancia en la economía, la cultura y el medioambiente a nivel mundial. Aprenderás la importancia de incorporar buenas prácticas en turismo y hospitalidad, respetando la diversidad cultural, el medioambiente, el patrimonio material e inmaterial, y así generar un turismo conciente y sustentable.

  • Management de Eventos: nos adentraremos en este dinámico y variado mundo para tener en cuenta cuáles son los ítems que no debemos pasar por alto cuando nos enfrentamos a su planificación. Comprenderemos las necesidades indispensables según sean eventos sociales, empresariales, culturales. Además, aprenderemos sobre la coordinación con los distintos proveedores, a armar el presupuesto y sobre las acciones de comunicación / publicidad necesaria.

  • Gestión de Ingresos: aprenderemos nuevas tendencias en segmentación de mercados, teniendo en cuenta, además, los distintos acuerdos que pueden establecerse con la competencia para alcanzar estrategias de precios y la formación de un set competitivo. Además, podremos realizar Forecasting o proyecciones de demanda para diferentes segmentos de clientes.

  • Gestión del Capital Humano en la Industria de la Hospitalidad: visualizaremos la importancia del capital humano relacionado con la hospitalidad. Consideraremos y apreciaremos los puestos de trabajo, dado que las personas son un elemento clave en la gestión de las empresas hoteleras turísticas. También abordaremos la importancia de la capacitación y la planificación, así como el proceso de selección y el reclutamiento del personal para un servicio de calidad, analizando y valorizando el capital humano no solo como una herramienta para la gestión sino como un elemento diferenciador en la industria de la hospitalidad.

Key skills you will learn

  • Management y liderazgo
  • Recursos Humanos
  • Desarrollo profesional
  • Emprendedurismo
  • Capacitación y planificación
  • Gestión de ingresos
  • Gestión de eventos
  • Marketing
  • Mercado hotelero
  • Rentabilidad
  • Estrategias económicas
  • Logística hotelera

Experience required

Este Expert Track está dirigido al público general, interesado en introducirse en el mundo de la hotelería y el turismo. No se requiere experiencia y/o conocimientos previos.

Getting started

Si estás interesado en aprender y profundizar sobre el fascinante mundo de la hotelería y el turismo, este programa es el adecuado para iniciarte en este ámbito.

ExpertTrack course overview

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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How ExpertTracks work

Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award which proves your expertise.

Join a free 7-day trial

Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week.

Keep learning for $39/month

Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time.

Earn digital certificates

Receive a certificate for every completed course and pass the final assessment to earn a digital certificate.

Become an expert

Use your specialist training to progress further in your career or build expertise in areas you’re passionate about.

World-class learning with Universidad de Palermo

The University of Palermo is recognised as being among the most innovative universities in the world.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
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FAQ

ExpertTracks are a series of online courses designed to help you master new skills in specialist areas. You pay a monthly subscription fee which includes access to all courses within the ExpertTrack, as well as assessments and the final digital certificate.

Each ExpertTrack comes with a 7-day free trial period. You may cancel your subscription at any time and your subscription will automatically cancel when you finish the courses and assessments in your chosen ExpertTrack.

Yes. All of our ExpertTracks come with a 7-day free trial. You may claim one free trial period per ExpertTrack.

You have seven days before you will be charged your first monthly subscription fee. When you join an ExpertTrack you automatically receive a 7-day free trial period. You can cancel at any time during the trial period and no payment will be taken from your account.

Please see our full refund policy here.

No, all of our ExpertTracks consist of fully online courses. This means you can take an ExpertTrack from anywhere in the world.

No. ExpertTracks are designed for you to master new skills in a specialist area. You will earn a digital certificate that proves your learning, but it does not carry accreditation.

If you’re looking for certified or accredited courses, many of our microcredentials offer university credit or professional certification.

Have more questions about ExpertTracks? Read the ExpertTracks FAQs, or contact us.