Gestión de la Hospitalidad
Este programa se compone de cuatro cursos que te introducirán al mundo de la hospitalidad y la gestión del turismo.
Duration
Approx 16 weeks3 hrs per week
Gestión de la Hospitalidad
Introducción a la gestión de la hospitalidad y al fascinante mundo del turismo.
Este programa se compone de cuatro cursos, con una duración de cuatro semanas cada uno, que te introducirán al mundo de la hospitalidad y la gestión del turismo.
- Introducción a la Hotelería y el Turismo: abordaremos los conceptos de turismo y hospitalidad y su relevancia en la economía, la cultura y el medioambiente a nivel mundial. Aprenderás la importancia de incorporar buenas prácticas en turismo y hospitalidad, respetando la diversidad cultural, el medioambiente, el patrimonio material e inmaterial, y así generar un turismo conciente y sustentable.
- Management de Eventos: nos adentraremos en este dinámico y variado mundo para tener en cuenta cuáles son los ítems que no debemos pasar por alto cuando nos enfrentamos a su planificación. Comprenderemos las necesidades indispensables según sean eventos sociales, empresariales, culturales. Además, aprenderemos sobre la coordinación con los distintos proveedores, a armar el presupuesto y sobre las acciones de comunicación / publicidad necesaria.
- Gestión de Ingresos: aprenderemos nuevas tendencias en segmentación de mercados, teniendo en cuenta, además, los distintos acuerdos que pueden establecerse con la competencia para alcanzar estrategias de precios y la formación de un set competitivo. Además, podremos realizar Forecasting o proyecciones de demanda para diferentes segmentos de clientes.
- Gestión del Capital Humano en la Industria de la Hospitalidad: visualizaremos la importancia del capital humano relacionado con la hospitalidad. Consideraremos y apreciaremos los puestos de trabajo, dado que las personas son un elemento clave en la gestión de las empresas hoteleras turísticas. También abordaremos la importancia de la capacitación y la planificación, así como el proceso de selección y el reclutamiento del personal para un servicio de calidad, analizando y valorizando el capital humano no solo como una herramienta para la gestión sino como un elemento diferenciador en la industria de la hospitalidad.
Key skills you will learn
- Management y liderazgo
- Recursos Humanos
- Desarrollo profesional
- Emprendedurismo
- Capacitación y planificación
- Gestión de ingresos
- Gestión de eventos
- Marketing
- Mercado hotelero
- Rentabilidad
- Estrategias económicas
- Logística hotelera
Experience required
Este Expert Track está dirigido al público general, interesado en introducirse en el mundo de la hotelería y el turismo. No se requiere experiencia y/o conocimientos previos.
Getting started
Si estás interesado en aprender y profundizar sobre el fascinante mundo de la hotelería y el turismo, este programa es el adecuado para iniciarte en este ámbito.
ExpertTrack course overview
Course 1
Introducción a la Hotelería y el Turismo
En este curso se aborda el fenómeno del Turismo y la Hospitalidad y su relevancia en la economía, la cultura y el medioambiente.
1 test
4 weeks
3 hours per week
Course 2
Management de Eventos
Este curso permite identificar todos los ítems que debemos considerar al planificar distintos tipos de eventos.
1 test
4 weeks
3 hours per week
Course 3
Gestión de Ingresos
Este curso presenta las nuevas tendencias en segmentación de mercados y permite adquirir herramientas para realizar forecasting.
1 test
4 weeks
3 hours per week
Course 4
Gestión del Capital Humano en la Industria de la Hospitalidad
Este curso brinda herramientas para la gestión del capital humano, elemento diferenciador en la industria de la hospitalidad.
1 test
4 weeks
3 hours per week
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ExpertTracks are a series of online courses designed to help you master new skills in specialist areas. You pay a monthly subscription fee which includes access to all courses within the ExpertTrack, as well as assessments and the final digital certificate.
Each ExpertTrack comes with a 7-day free trial period. You may cancel your subscription at any time and your subscription will automatically cancel when you finish the courses and assessments in your chosen ExpertTrack.
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